Lulus Unveils Spring 2025 Wedding Trend Report

About this update from Lulu's Fashion Lounge Holdings, Inc.

Lulus’ First-Ever Trend Report Reveals the Key Wedding Styles, Shopping Behaviors, and Cultural Shifts Defining This Season’s Wedding Wardrobes Lulus Wedding Trend Report LOS ANGELES, March 31, 2025 (GLOBE NEWSWIRE) -- Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, is unveiling its first-ever Lulus Spring 2025 Wedding Trend Report, based on internal sales data, on-site search behavior on Lulus.com, and customer surveys from 2024 to uncover the key shifts in wedding attire. Additional insights were gathered from Lulus’ customer reviews to reveal what’s resonating with today’s wedding shoppers—and why. Released during the final phase of Lulus’ “We are Lulus” brand campaign, this trend report offers a data-driven look at the styles and shopping behaviors defining the season. It sets the stage for Lulus’ Summer Weddings reveal and the brand’s upcoming limited-edition capsule collection with Elliatt , launching in April, which further expands the brand’s footprint in the wedding and event wear space. “Weddings are no longer about just one dress—they’re about an entire fashion experience,” said Laura Deady Holt, Chief Merchandising Officer, Lulus. “Brides are planning full wedding wardrobes, from the engagement party to the honeymoon, and guests are treating weddings as their own personal runway. We’re seeing more personality, more confidence, and more individuality than ever before.” As weddings continue to evolve, the days of cookie-cutter wedding fashion are over. In 2025, wedding wardrobes are bigger, bolder, and more expressive than ever. Lulus is seeing a dramatic shift toward versatile, ultra-feminine, and event-specific wedding attire. More brides are choosing elegant slip dresses, bridesmaids are mixing and matching like never before, and guests are making serious statements with daring silhouettes and unexpected colors. At the same time, affordable luxury is a top priority, with wedding shoppers seeking high-end style at accessible prices. Lulus is seeing strong demand for stylish, high-quality wedding attire at accessible price points, with shoppers gravitating toward options that deliver both fashion and value. Lulus’ Spring 2025 Wedding Trend Report reveals what’s in, what’s out, and what shoppers need to know about this year’s biggest wedding fashion moments. Methodology Backed by Lulus’ data from January 2024 to January 2025, this report offers a look at consumer demand and sales trends. Lulus’ Biggest Trends Defining 2025 Weddings Inside the Trend Report: The Fashion Every Wedding Attendee Will Be Wearing This Year Bridal Trends: Sheer and Effortless Brides are showing skin and breaking tradition with lighter fabrics, fluid silhouettes, and subtly revealing details that exude confidence and ease. The rise of sheer, airy materials speaks to a shift toward lightweight, romantic designs, while sleek silhouettes offer a fresh, modern take on bridal elegance. Bridesmaid Trends: Romantic, Mismatched & Playful Bridesmaids are ditching uniformity in favor of mix-and-match styles, trading uniform looks for unique fabrics, ultra-feminine silhouettes and soft feminine hues. This shift allows for more individuality while maintaining a cohesive aesthetic. Wedding Guest Trends: High Fashion Meets High Drama Guests are treating weddings as red carpet moments—and the numbers prove it. Weddings Are Now Multi-Event Fashion Experiences Brides aren’t just shopping for their ceremony dress—they’re curating entire wardrobes for every event leading up to the big day and even through the honeymoon. What’s Driving These Trends? Social Media, Culture & Affordability What’s Next: The Future of Wedding Fashion Lulus’ Top Three Bridal Look Predictions in 2025 Brides in 2025 are embracing structured silhouettes, corsetry, and sheer details for a modern, elegant, and sultry bridal look. Fashion Starts at Lulus From sultry bridal gowns to playful bridesmaid looks and statement-making guest dresses, 2025 is the year of bold, expressive wedding fashion—and Lulus is leading the charge. With real consumer data, social media momentum, and a pulse on what’s next, Lulus continues to be the go-to destination for stylish, quality wedding attire at an accessible price. As weddings evolve into multi-event fashion moments, one thing is clear: the wedding wardrobe revolution is here. *Reviews from customers who loved their purchases from Lulus. For more information on Lulus, please visit: www.lulus.com . About Lulus Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for every occasion. Our aim is to make every woman feel confident and celebrated, supporting her for all of life's occasions, big or small - from work desk to dream date, cozying up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus’ world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram and @lulus on TikTok . Lulus is a registered trademark of Lulu’s Fashion Lounge, LLC. All rights reserved. Forward-Looking Statements This press release contains “forward-looking statements” within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements regarding our opportunities for category, customer and market expansion, trend predictions, growth in the coming quarters and the long-term growth trajectory of our business. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus’ actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the risk factors discussed in Part I, Item 1A, “Risk Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and our other filings with the Securities and Exchange Commission which could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change. Contact Abbygail Reyes Vice President, Communications [email protected] A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e406d58b-7cbb-45e9-90a8-210834842b61

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