LTIP Awards and Director/PDMR Dealing

About this update from Public Policy Holding Co., Inc.

19 June 2025   Public Policy Holding Company, Inc.   ("PPHC", the "Group" or the "Company")   LTIP Awards and Director/PDMR Dealing   Public Policy Holding Company, Inc., the leading government relations, public affairs and strategic communications group, announces that it has granted the following to a broad range of its current employee base, including certain Directors and senior employees ("PDMRs") of the Company, under PPHC's 2021 Omnibus Incentive Plan ("Omnibus Plan") that was adopted in connection with the Group's admission to AIM in December 2021: ·      Options over shares of Common Stock, par value $0.001 per share (the "Common Shares") in the Company (the "Options"); and ·      Restricted stock units in respect of the Common Shares in the Company ("RSUs") Options   In total   312,940   Options have been granted and are effective on 18 June 2025 under the   Omnibus Plan . Of this tranche, no Options have been granted to PDMRs. The Options will vest in full in three years from 13 June 2025 and will be subject to certain acceleration and clawback events tied to continuation of employment and compliance with various employment-related agreements. The Options will have an exercise price of 167.4 pence per Common Share, being 120% of the closing price on the grant date, 13 June 2025.    RSUs   In total   2,492,660   RSUs have been granted and effective on 18 June 2025 under the   Omnibus Plan . Of this tranche, 571,400 RSUs have been granted to PDMRs (including Executive Directors and other senior management). The RSUs will vest across a three year period from the 1 June 2025, split equally each year, and will be subject to certain acceleration and clawback events tied to continuation of employment and compliance with various employment-related agreements.   The resultant holdings of RSUs by Directors and PDMRs are set out below: Director / PDMR No. of RSUs previously held No. of RSUs granted Resultant interest in RSUs   Zachary Williams (Executive Director) 53,333 50,000 103,333 Johnson Green (PDMR) 83,333 61,620 144,953 Keenan Austin (Executive Director) 93,000 71,100 164,000 G. Stewart Hall (Executive Director) 166,666 61,620 228,286 Roeland Smits (Executive Director) 146,666 61,620 208,286 Jill Kendrick (PDMR) 146,666 61,620 208,286 Neal Strum (PDMR) 146,666 61,620 208,286 Thomas Gensemer (PDMR) 146,666 61,620 208,286 Ronald Starzman (PDMR) 113,333 61,620 174,953 Paula Thrasher (PDMR) 41,666 18,960 60,626     Details of the person discharging managerial responsibilities/person closely associated a) Name: Zachary Williams 2 Reason for the notification b) Position/Status: Executive Director c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 50,000 Total 50,000 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Johnson Green 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Keenan Austin 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 71,100 Total 71,100 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: G. Stewart Hall 2 Reason for the notification b) Position/Status: Executive Director and Chief Executive Officer c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Roeland Smits 2 Reason for the notification b) Position/Status: Executive Director and Chief Financial Officer c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Jill Kendrick 2 Reason for the notification b) Position/Status: Chief Operating Officer c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Neal Strum 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Thomas Gensemer 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Ronald Starzman 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 61,620 Total 61,620 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Paula Thrasher 2 Reason for the notification b) Position/Status: PDMR c) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor d) Name: Public Policy Holding Company, Inc. e) LEI: 2138008Z7B1IXVVJAZ79 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted f) Description of the financial instrument, type of    Identification Code   Common shares of $0.001 par value   ISIN: US7444301094 g) Nature of the transaction: Award of Restricted Stock Units under Omnibus Plan scheme h) Price(s) and volume(s):          Price(s) Volume(s) 140.5 pence 18,960 Total 18,960 i) Aggregated information: · Aggregated volume · Price     N/A single transaction N/A single transaction j) Date of the transaction: 18 June 2025 k) Place of the transaction: Off market transaction     Enquiries   Public Policy Holding Company, Inc. Stewart Hall, CEO Roel Smits, CFO   +1 (202) 688 0020   Stifel (Nominated Adviser & Joint Broker) Fred Walsh, Brough Ransom, Ben Good, Sarah Wong     +44 (0) 20 7710 7600   Canaccord Genuity (Joint Broker) Simon Bridges, Andrew Potts     +44 (0) 20 7523 8000   Burson Buchanan (Media Enquiries) Chris Lane, Toto Berger, Jesse McNab   +44 (0) 20 7466 5000 [email protected]   About PPHC   Incorporated in 2014, PPHC is a global government relations, public affairs and strategic communications group providing clients with a fully integrated and comprehensive range of services including government and public relations, research, and digital advocacy campaigns. Engaged by approximately 1,300 clients, including companies, trade associations and non-governmental organisations, the Group is active in all major sectors of the economy, including healthcare and pharmaceuticals, financial services, energy, technology, telecoms and transportation. PPHC's services support clients to enhance and defend their reputations, advance policy goals, manage regulatory risk, and engage with federal and state-level policy makers, stakeholders, media, and the public.   PPHC operates a holding company structure and currently has eleven operating entities operating globally. The Group has a strong track record of organic and acquisitive growth, the latter focused on enhancing its capabilities and to establish new verticals, either within new geographies or new related offerings.   For more information, see  www.pphcompany.com .    

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