Today's SPAC merger and listing of Harley-Davidson's electric off-shoot, LiveWire (LVWR), valuing the brand at $1.8 billion, is a benchmark-setting event for the American motorcycle market.
The listing paints a picture of where the industry is today and where it is headed. By 2026, LiveWire aims to achieve $1.8b in sales in a market that today is worth approximately $100m, highlighting the rapid growth projections of our industry.
Curtiss (CMOT), focusing on the very top 10% of this market, will not compete directly with LiveWire, but will benefit from the awareness it will bring to recreational motorcycling. At the same time, Curtiss will bring true desire and sustainability to luxury two-wheeled motoring, something made possible only recently with EV powertrain technology.
Congratulations, and thank you, to the team at LiveWire.
LiveWire Lists On NYSE, Valuation Sets Benchmark
Earlier from Curtiss Motorcycles
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