Lee x Crayola Launch a Global Collaboration Celebrating Icons in Color

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Craftsmanship meets Creativity in Men and Women’s Workwear Featuring the Crayola Limited Edition Retired Colors GREENSBORO, N.C., August 21, 2025 --( BUSINESS WIRE )--Today, Lee® and Crayola® introduce a global color rewind, fusing the Crayola limited edition retired crayon colors and Lee’s iconic workwear silhouettes. Available for a limited time, this capsule celebrates the brands’ combined American heritage, creative spirit, and commitment to self-expression. For the first time in Crayola’s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet Blue. The palette washes Lee’s iconic indigo railroad stripe pattern in color, bringing a ’90s-inspired nod to overalls, carpenter pants and chore jackets. Tops showcasing playful graphics and hue-filled hoodies complement the capsule. Pieces feature exclusive co-branded leather patches, rivets popping in the palette’s colors, and other uniquely designed trim. "Crayola immediately brings to mind creativity, expression and a hint of childhood nostalgia. Layering this palette with Lee’s workwear resulted in a collaboration that embraces those feelings while being fresh, modern and made for today’s consumer," said Joe Broyles, vice-president of global collaborations, Lee. "Color has such a personal connection for all ages, and we are thrilled to unite with Lee to bring the Limited Edition Collection of retired crayon colors to life," says April Heeren, senior director Americas outbound licensing at Crayola. "This partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade." Highlights include : The Lee x Crayola collection will be available on August 21 at Lee owned stores and websites in US, Europe, China. It also will be sold online by Nordstrom, Urban Outfitters, Walmart (US), Asos & Zalando (Europe) as well as at select ECI and INNO locations. Pricing ranges from $39 to $118 (USD). For more information, please visit www.lee.com/Crayola . About Lee Lee® , a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that’s been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand’s attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee’s integration in pop culture with global collaborations, expanded lifestyle offerings and upcoming equity campaign is attracting a new generation of fans worldwide. For more information, visit www.lee.com . About Crayola Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity for more than 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, digital platforms, live action and animation content, and location-based experiences designed to explore the limitless possibilities of creativity and help develop lifelong creative mindsets. For more information visit www.Crayola.com or join the conversation at www.Facebook.com/Crayola . View source version on businesswire.com: https://www.businesswire.com/news/home/20250821712816/en/ Contacts [email protected]

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