Paris, France December 15, 2006 -- Falken Industries Ltd (OTC : FLKI) -- announced the launch of an expanded Clean Plus? product group, the mid-range Bianci? Auto Care line.
Bianci? is an "everyone's auto care line"! Conceived with mass consumer markets in mind it targets hypermarkets, and price driven markets.
Andrew Eakin, New Business Development Officer stated : "Because women represent a significant proportion of today's drivers and have become a driving force for the standards of services and products in the automotive aftermarket, Team Clean Plus?, already a world leader with women with its "Premium" line, put its talent to the development of Bianci?."
Rishard Lebbe, added: Female shoppers outnumber male shoppers in most hypermarkets and supermarkets, and the Clean Plus? leadership position with women buyers will be greatly enhanced with the introduction of Bianci?, its high quality and price point target.
Bianci? was designed to create a product line that would appeal to ALL motorists, not just the enthusiasts which are Clean Plus? "Premium" constant. Bianci? was consequently conceived with three words in mind: attractive, fun and efficient.
This is because the car is another component of today's household, and a natural part of household shopping for cleaning and maintenance products. The product, like Bianci? must be Attractive - Fun - Efficient.
Bianci? consists of 11 products, including three wipes and will initially be available in 3 different versions each bearing four languages: Central Europe, Southern Europe and Eastern Europe. Currently, the Central European version has been launched and deliveries have commenced, the two other versions are soon to follow. The 3 wipe products will be added to the Bianci? line in spring 2007. The line may be seen at www.cleanplus.com.
Helle Madso, Executive Vice President stated : "We feel that we are taking auto care to a new level with Bianci?, we have turned auto care into a household commodity rather than a product for the limited enthusiasts. This is consistent with our strategy to expand our reach to the average car owner, who it is noteworthy to emphasize, also happens to be the mass market consumer. The Bianci? Auto Care line opens a previously ignored mass market for Falken Industries, and enhances our opportunities for still further economies of scale in R&D and production."
Clean Plus? "Premium" will remain the high-end line with a wider product offering, and its consistent price and quality advantage over competing brands.
www.cleanplus.com.
About Falken Industries Ltd:
Falken Industries Ltd. is a leading American manufacturer of innovative wet wipe products with production facilities in France. Its core product group is the leading Clean Plus? brand of high performance products - www.cleanplus.com through which it ensures the development and commercialization of specialty cleaning and maintenance products for consumer and industrial applications.
Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials and research and development costs.
Clean Plus? Auto Care at all levels, consumer and professional, is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage. Clean Plus? also targets the important DIY (Do It Yourself) market segment through its well received and quickly expanding Handyman? line of products.
Distribution is ensured through Falken's unique "Super Distribution" concept. Super Distribution Agreements provide large and successful distributors with a contractual exclusivity for a given geographic area and market segment. In the absence of Super Distribution in a market, Falken will sell to Open or Export Distributors directly.
Currently, the Clean Plus? and related product lines are sold throughout Europe and in many areas of the world through Export. The Company recently completed its second product introduction in the United States and will commence appointing distributors there as of late 2006. The Company is present in seven primary market segments, and its clients include, for example : the largest distribution networks in the automotive sector, major gasoline station chains, one of the most exclusive retail auto aftermarket chains in Europe with 260 stores in six European nations; and a distribution network covering most other market segments. The Company regularly sells products to government agencies and a large number of national and multinational firms.
The Clean Plus? line of products is divided into 2 segments, the consumer line and the professional line, each with product group and market segment categories.
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.