Kingsmen Xperience and Choom Announce Strategic Collaboration To Bring K-Culture Experience To Global Audiences

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SINGAPORE, Oct 22, 2025 - (ACN Newswire) - Kingsmen Creatives Ltd. ("Kingsmen"), a leading creator of experiences, announced today that Kingsmen Xperience, Inc. ("Kingsmen Xperience"), its United States location-based entertainment-focused subsidiary, together with Choom Pte. Ltd. ("Choom") are pleased to announce the signing of a Memorandum of Understanding ("MOU") establishing a strategic collaboration for the CHOOM Project.Under the MOU, Kingsmen Xperience and Choom will jointly drive the global expansion of the CHOOM Project, exploring new B2B business opportunities and co-marketing initiatives, such as public relations campaigns, roadshows, and pop-up exhibitions across international markets. This MOU marks the beginning of a strategic collaboration that sets the foundation for future collaboration, as both parties work towards creating innovative and impactful experiences under the CHOOM Project.The CHOOM Project represents a global franchise initiative built around a distinctive K-pop Kiosk Social Media concept. It offers immersive, interactive touchpoints through physical kiosks and a dedicated digital platform, enabling K-pop artists to expand their fan base globally while giving audiences new ways to engage with the culture.Set to debut in key venues across Singapore later this year, CHOOM will feature a series of launch events and promotional activities designed to attract youth, young families, global visitors and fans of K-pop, K-lifestyle and K-entertainment."Our collaboration with Choom reinforces Kingsmen's focus on designing experiences that transcend boundaries. The CHOOM Project captures the spirit of cultural connection, integrating entertainment, creativity, and innovation to engage a global audience in new ways. We're excited to see how this partnership will unlock opportunities across new markets and communities," said Anthony Chong, Group Chief Executive of Kingsmen.Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, added: "CHOOM represents a new generation of cultural experiences, interactive, dynamic, and deeply rooted in community. At Kingsmen Xperience, we see tremendous potential in bringing K-culture to the global stage through fresh storytelling formats and immersive environments. Partnering with Choom allows us to combine our expertise in location-based entertainment with their creative vision."James Hong...

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