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Kering - Press Release - Capital Markets Day - EN - 16 04 2026 RECONKERING TRUE LUXURY. NEXT LUXURY. Kering unveils its strategic vision to reignite desirability, reinforce operational excellence, and lead the next era of luxury. Florence, Italy Kering is holding its Capital Markets Day today and presenting ReconKering , the next chapter of the Group’s transformation. ReconKering is designed to restore clarity, rebuild execution discipline and place the Group back on a long-term leadership trajectory. The strategy reaffirms our foundations in True Luxury – creativity, craftsmanship, cultural relevance and product excellence – and builds the capabilities required to lead the emergence of Next Luxury: new technologies, new client expectations, new markets and new categories. In a challenging market showing deep transformation and stronger competitive dynamics, Kering is taking decisive action to rebuild brand desirability, sharpen execution, and deploy a more focused, more disciplined operating model, bringing together the full strength of its Houses and its Group platform. Over recent months, the Group has already reshaped its organizational architecture, reinforced financial discipline, sharpened product and pricing clarity, optimized its retail network, strengthened operational governance, and initiated a profound acceleration in key strategic areas. Building on this momentum, ReconKering sets out a clear roadmap to reposition the Group as the undisputed challenger in luxury, designed to support Houses, empower teams, and deliver consistent value creation over time. “ ReconKering is our way of reconnecting with what makes Kering unique, while embracing what luxury is becoming. True Luxury is our mission, and Next Luxury is our horizon. This plan brings the two together with the agility of a challenger, a renewed focus on desirability and a stronger commitment to execution. We approach this next phase with ambition, humility and a deep confidence in our teams, who will be the driving force behind the Group’s return to growth and improved performance.” declared Luca de Meo, CEO of Kering BRAND STRATEGIES: DESIRABILITY FIRST, DESIGNED FOR LONG-TERM GROWTH Kering Houses enter this new chapter with distinct identities and clear development paths, each reinforcing what makes them unique while scaling synergies: A NEW INTEGRATED GROUP PLATFORM DESIGNED FOR SPEED AND EFFICIENCY ReconKering establishes a Group platform , enabling Houses to operate with more power, speed and efficiency while preserving full creative identity. This platform is structured around five hubs that provide shared capabilities wherever scale creates clear value: Together, they unlock a more agile, connected and disciplined operating model, supporting both True Luxury and Next Luxury by combining creativity, craftmanship, cultural relevance and product excellence. FINANCIAL OUTLOOK AND CAPITAL ALLOCATION: A DISCIPLINED PATH TO SUSTAINABLE VALUE CREATION Kering financial ambition is anchored in disciplined execution and sustainable value creation: A CLEAR SEQUENCE: RESET, REBUILD, RECLAIM ReconKering follows a coherent and forward‑driven sequence, rebuilding strength across the organization, accelerating what matters most and advancing with a challenger mindset to reclaim leadership. Kering will have completed a structural reset, restoring financial discipline, operational efficiency and strategic clarity across the Group. In parallel, Houses will focus on reigniting desirability and strengthening creative and product relevance, establishing solid foundations for long‑term performance. Kering will be in a phase of renewed, sustainable growth. Building on restored fundamentals and rising desirability, and supported by a fully activated Group platform, the Group will accelerate momentum across its portfolio, with clearer brand expressions, stronger client engagement and improved execution. This will translate into structural improvements in profitability and returns, backed by a more balanced, resilient and higher-quality portfolio. Kering will have reclaimed its leadership as the reference player in Next Luxury, a Group defined by desirability, powered by efficiency, and built for the decade ahead. In an environment marked by heightened geopolitical tensions, macroeconomic volatility and uncertain market conditions, our financial ambition reflects our long-term conviction in the strength of our portfolio and our execution discipline, underpinned by an agile, resilient and responsive approach: About Kering Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear. Inspired by their creative heritage, Kering Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2025, Kering employed 44,000 people and generated revenue of €14.7 billion. Contacts Attachment

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