Kao : Presentation materials for the Nine Months Ended September 30, 2025

Kao Corporation November 6, 2025

Positioning of FY2025 toward Achieving K27

• Improving earning power while building a foundation for global sales expansion toward profitable growth.

  • Accelerating the shift from quantity-based to quality-based growth, underpinned by a solid revenue base in Japan.

    FY2025 Q3 YTD Results and Initiatives

• Earning power steadily improved through the expansion of high-value-added products and effective pricing reflecting their value, establishing a strong foundation centered on the Global Consumer Care Business in Japan.

  • The Kao Group's share of the H&PC market has grown YoY for 27 consecutive months.

  • Achieved an operating margin of 9.3% (+0.8 pts YoY), ROIC of 9.3% (+0.9 pts), and EPS of 182.64 yen (+19.5%) .

• In the Cosmetics Business, profitability continued to improve substantially, and operating income

  increased 10.9 billion yen YoY.

• Executing a growth strategy in the Global Consumer Care Business outside Japan:

  Strengthen brands in key markets and develop new markets, focusing on cosmetics and skin protection, and begin reforming areas impacted by evolving market dynamics.

  Toward Achievement of FY2025 Forecast and K27

• The Kao Group expects to achieve its publicly announced forecast for the year as a result of further expanding its solid revenue base and getting the Cosmetics Business back on a growth track, among other factors.

• To ensure the success of K27, the Kao Group has the dual objectives of strengthening growth areas and

advancing reforms in areas facing challenges in the Global Consumer Care Business outside Japan. 4