AI
Kaltura Delivers Record-Scale Live Streaming for the 2026 FIFA World Cup, Previews Agentic Avatar Experiences for Live Sports
Kaltura-powered TV services carried more than 1.3 billion playback sessions and peaked at 7 million concurrent sessions across three regions, with AI agents augmenting engineering operations in real timeNew York, New York, July 27, 2026 (GLOBE NEWSWIRE) -- Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that its platform delivered live TV streaming for broadcasters and telecom providers throughout the 2026 FIFA World Cup, supporting approximately 40 million regist
About this update from Kaltura, Inc.
Kaltura-powered TV services carried more than 1.3 billion playback sessions and peaked at 7 million concurrent sessions across three regions, with AI agents augmenting engineering operations in real time New York, New York, July 27, 2026 (GLOBE NEWSWIRE) -- Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that its platform delivered live TV streaming for broadcasters and telecom providers throughout the 2026 FIFA World Cup, supporting approximately 40 million registered devices across six production environments in Europe, Asia, and the Middle East. The tournament represented the largest live streaming event Kaltura has ever supported, with demand approximately 86% higher than the 2022 FIFA World Cup. Key Performance Highlights Platform Architecture for Unprecedented Scale To prepare for the 2026 tournament, Kaltura re-architected its media and telecom platform over the four years following the 2022 World Cup, transitioning from a monolithic backend to independent microservices. This architecture enables each service to scale independently and contains any failure within its own boundary, critical when millions of viewers tune in simultaneously in the minutes before kickoff, driving sudden spikes in authentication, entitlement checks, playback requests, and channel changes. AI Agents in Live Operations For the first time during a major sporting event, Kaltura deployed an ecosystem of AI agents alongside its engineering teams to manage operations across six concurrent production environments. The agents performed three critical functions: Work that previously required engineers to manually refresh dashboards and compile reports over several hours was completed in minutes, allowing engineering teams to focus on operational decisions rather than data gathering. Agentic Avatars: The Next Step for Live Sports Experiences Building on the proven scale of its media and telecom platform, Kaltura is now extending its Agentic Avatar capabilities to live sports and entertainment. Agentic Avatars bring real-time, conversational guidance directly into TV, streaming, and service experiences, engaging viewers at the moment of decision with multimodal interaction including voice, text, and visual avatar presence. For live sports, Agentic Avatars will enable broadcasters an...