New Asia Holdings, Inc.OTC: NAHD

Joseph Sutman Added to Aliano Management Team

· Issued by New Asia Holdings, Inc.

DM PRODUCTS- PRESS RELEASE

Joseph Sutman Added to Aliano Management Team

Walnut Creek, CA, August 27, 2010 - DM Products, Inc. (www.dmproducts.biz), announced today it has successfully recruited Joseph Sutman as Chief Operations Officer of Aliano Westlake Village.

“Joe Sutman is a key addition to the Bob Aliano “Dream Team.”  Joe brings a talent to our company that is rare and difficult to find - one in which precision and perfection is the norm.  His standards are crucial to our success in bringing high end fragrance products to the market.”  Said Kurt Cockrum, President and Chairman of DM Product, Inc. “We are excited to have another highly credentialed member join with us.” 

Mr. Sutman was graduated from the United States Naval Academy with a degree in Mechanical Engineering.  Due to the resource needs of the services at the time, he was commissioned as an Air Force Officer, where his leadership and Commercial Procurement skills were honed in the “Business” of Operations.

Mr. Sutman then joined Schenley Distillers, Inc. and began his career as a professional in consumer products manufacturing operations organizations. Following his experience at Schenley, he has focused solely upon the Personal Care Products Industry, serving for nearly 30 years in senior operation positions for manufacturers such as:

·       Johnson & Johnson - Manager, Packaging Design & Development, Domestic Division

·       Revlon – Director, Technical Packaging

·       Max Factor – Director, Package Design & Development

·       Redken/L’Oreal – Packaging Engineering Manager

·       Jaffra Cosmetics – Packaging Engineering Manager

In recent years Mr. Sutman has operated his own consulting business providing operational and developmental guidance within the community of Personal Care products manufacturers.

“DM Products is continuing its search for the ‘Dream Team” of the fragrance industry.  We are in negotiations with other prominent individuals as we speak.”  Cockrum added.  

DM Products, through its wholly owned subsidiary, Direct Success, Inc., currently develops, finances,

produces, markets, and distributes unique and innovative health, beauty, fashion, fitness and

other products for sale through infomercial marketing and distribution channels.   The company intends to expand its operations with its newly formed personal care division, Aliano, Inc.  dba  “Aliano Westlake Village”.

This press release includes certain statements that fall within the definition of “forward-looking

statements” under the Private Securities Litigation Reform Act of 1995. Any such statements are

subject to risks and uncertainties, overall economic and market conditions, competitors’ and

clients’ actions, and weather conditions, which could cause actual results to differ materially

from those anticipated. Accordingly, such statements should be considered in light of these

risks. Any prediction by DM Products is only a statement of management’s belief at the time the

prediction is made. There can be no assurance that any prediction, once made, will continue thereafter to reflect management’s belief, and DM Products does not undertake to update publicly its predictions, whether as a result of new information, future events or otherwise.