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JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets
JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American
About this update from Jcdecaux Se
JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American marketsParis, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising in the region. Digital Out-Of-Home (DOOH) is currently one of the fastest-growing media channels in the world, and Out-Of-Home (OOH) is significantly increasing its market share in Latin America, even surpassing television in some countries. Through this new offering, brands and their agencies can plan, buy and optimise campaigns across JCDecaux’s digital inventory in an automated way, with greater precision, flexibility and efficiency. The programmatic solution covers a broad network of high-quality, high-reach digital media – streetside, in transport systems (metro and airports) and in shopping centres – enabling advertisers to reach both mass and finely segmented audiences in the region’s main cities and economic hubs. Programmatic DOOH enables communication to be adapted to the consumer journey, audience behaviour and specific campaign objectives, increasing the relevance of each ad impression and improving media efficiency. For advertisers and agencies, this offering simplifies the integration of digital OOH into existing planning and trading workflows, providing transparency and metrics comparable with other digital media. With this milestone, JCDecaux’s pDOOH buying is now available in 100% of the countries where the company operates in Latin America, across an inventory of more than 4,600 digital screens delivering an average of 8.2 billion impressions a month. This scale allows brands to rapidly build reach and frequency and seamlessly integrate OOH into omnichannel strategies. JCDecaux’s programmatic inventory in the region is accessible via VIOOH, the leading premium global digital Out-of-Home Supply-Side Platform (SSP), integrated with more than 50 Demand-Side Platforms (DSP) worldwide, including Displayce and other major partners. With Displayce, now available in 79 countries, and VIOOH combined, JCDecaux offers a comprehensive, integrate...