Japan Investment Adviser Co.,ltd.TSE: 7172

Notice of new investment for the private equity business

· Issued by Japan Investment Adviser Co.,ltd.

November. 24, 2021

Company

Japan Investment Adviser Co., Ltd.

Representative

Naoto Shiraiwa, President & CEO

(TSE First Section, Stock Code: 7172)

Contact

Board Director, Takeshi Sugimoto

TEL.

81-3-6550-9307

Notice of new investment for the private equity business

~Heartcore Enterprise, Inc.~

Japan Investment Adviser (JIA) Group launched the private equity business in August 2015, and has conducted investment for improving value through "JPE No.2 Co., Ltd.," a PE fund 100% invested by JIA, and so on.

This time, JIA Group have acquired the shares of Heartcore Enterprise, Inc. as a new investment target.

1.Purpose of the investment

Heartcore Enterprise, Inc. is a holding company that owns Heartcore, Inc. (hereinafter called "Heartcore") as a subsidiary. As its core business, Heartcore develops, sells, and maintains a variety of solutions for supporting customer experience (CX) and digital transformation (DX) with mainly "HeartCore," a content management system, which boasts the largest domestic sales*1. Heartcore supports the creation of the best digital experience by utilizing the cutting-edge digital technology, in order to attain corporate website strategies and work-style reform.

JIA Group decided to acquire its shares for the purpose of helping the company expand its business to become a "global DX solution provider from Japan."

*1 Fuji Chimera Research Institute, Inc.: "New software business market in 2021," domestic performance and sales of apps/CMS packages in fiscal 2020 (in value terms)

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2.Overview of Heartcore, Inc.

(1)Company Name

Heartcore, Inc.

(2)Location of Office

Shirakiji Bldg. 3F, 1-2-33,Higashi-gotanda,Shinagawa-ku, Tokyo,

(3)Name and title of

President Sumitaka Kanno

representative

(4)Description of Business

Development, sales, and maintenance of various solutions that

support digital transformation (DX)

■ Development, sales, and maintenance of CMS (content

management system) and CXM (customer experience management)

using digital marketing technology

■ Development, sales, and maintenance of RPA (robotics process

automation)

■ Sales and maintenance of process mining solutions "myInvenio"

and "Apromore"

■ Sales and maintenance of CONTROLIO, a task mining solution

■ Development, sales and maintenance of 3D-VR shooting

(Matterport) + original service "VR360"

(5)Founded

June 12. 2009

(6)URL

https://www.heartcore.co.jp/?version=en

3.Future outlook

The impact of this matter on our group business performance for the fiscal year ending December 31, 2021 is minor, at this moment.

Inquiries: PR/IR group

TEL: 81-3-6550-9307

End

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