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Tvbeat and Ipsos partner to advance Total TV audience measurement for TVNZ and Sky in New Zealand

· Issued by Ipsos SA

Summary by 6ix AI

tvbeat, a global Total TV technology provider, and Ipsos are partnering to deliver a new Audience Measurement System (AMS) for TVNZ and Sky in New Zealand. The system is meant to bring together viewing data across linear (scheduled broadcast) and streaming television.

Key details

  • The partners describe the initiative as a step towards unified audience measurement and say it will give broadcasters, advertisers and agencies a more complete and consistent understanding of audiences.

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On 6ix: 6ix.com/news/ipsos-tvbeat-and-ipsos-partner-to-advance-total-tv-audience-measurement-for-tvnz-and-sky-in-new-zealand

Watch Ipsos' latest callIpsos (Euronext:IPS) Q3 2026 Earnings Call · Replay · Oct 23Read the transcript of Ipsos (Euronext:IPS) Q3 2026 Earnings Call
tvbeat, a global Total TV technology provider, and Ipsos are partnering to deliver a new Audience Measurement System (AMS) for TVNZ and Sky in New Zealand. The initiative represents an important step towards unified audience measurement, bringing together viewing data across linear and streaming television to provide broadcasters, advertisers and agencies with a more complete and consistent understanding of audiences. [...]

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