Santa Rosa Resources Corp.TSXV: STR.H

IP Applications Appoints New Chief Financial Officer

VANCOUVER, Aug. 5 /CNW/ - IP Applications Corporation (TSX-Venture: IPX) announces that Mr. John Bean, CA, has joined the Company as its Chief Financial Officer. His appointment is subject to approval by the TSX Venture Exchange.

John Jacobson, President and CEO said, "We're delighted to bring someone with John's extraordinary breadth of experience and expertise onto the IPA management team as we continue to experience accelerated growth in our SaaS Billing System. John's knowledge of the IT industry, gained at Accenture and at SHL Systemhouse (acquired by EDS of Plano, TX), combined with his demonstrated entrepreneurial drive and business acumen, will provide the management team with considerable new capacity and depth.

I'd also like to acknowledge the contributions made by Richard Topham, CA, who joined us in October 2005 as our part-time, interim CFO. His dedication and commitment to seeing the Company through our sometimes challenging stabilization period is sincerely appreciated."

Until joining IP Applications, John Bean was the principal of InSpire Consulting Services Ltd., which provided bridge management services and senior executive counsel to technology and other companies.

Before founding InSpire, John was an Executive Vice President of SHL Systemhouse during the period when revenues tripled from $400 million to $1.2 billion. He was a member of SHL's Executive Council and was responsible for extending SHL's global reach in Asia Pacific. He established joint ventures between SHL and Mitsui in Japan, Tong Yang in Korea and BHP in Australia. Prior to joining SHL, John was a partner with Accenture, where he was recognized in the industry for winning and delivering major business consulting and technology services contracts across a broad spectrum of industrial sectors. He sat on the advisory board of Accenture's CSTaR (Center for Strategic Technology Research) and was Accenture's Communications Industry Director for Canada.

About IP Applications

IP Applications Corp. (www.ipapplications.com) delivers billing, payments processing and technical support services for online businesses. The Company's on-demand billing and payments application delivers variable recurring payments processing and subscriber lifecycle management for Software-as-a-Service (SaaS) and Cloud computing companies. Established in 1998, the Company has a client roster that includes Sprint Nextel, Bell Mobility, Amway Corporation and AOL Canada.

Forward-Looking Statements

This news release contains forward-looking statements. Actual events or results may differ materially from those described in the forward-looking statements due to a number of risks and uncertainties, including changes in financial and product market conditions altering or eliminating product usage, changes in exchange rates affecting profitability, and competitor's product enhancements reducing IP Application's competitive advantage. Forward-looking statements are based on management's estimates, beliefs, and opinions. The company assumes no obligation to update forward-looking statements.

The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.