Press release
Invibes Advertising Strengthens its Presence in Italy: +23% in Q1, with a Focus on Innovation and ContinuityMilan, May 21, 2025 - Invibes Advertising (Invibes), a leader in digital advertising innovation, further strengthens its position in the Italian market, recording 23% growth in the first quarter of 2025 compared to the same period in 2024. A result that confirms the solidity of the business and the constant trust of customers and partners.
The Italian team, active since 2019 with headquarters in Milan, today consists of 10 professionals who work in synergy on sales, marketing and publisher relations, ensuring a consultancy and full-funnel approach to digital campaigns.
On the innovation front, Invibes has recently introduced a Hyper-Personalization system based on generative artificial intelligence (GenAI), capable of optimizing creativity in real time based on context, user behavior and brand objectives. An evolution that represents a decisive step towards more relevant, data-driven and high-added value advertising.
Alongside technological innovation, Invibes stands out as an effective partner in the field of brandformance: a unique proposition that integrates branding and consideration objectives with tangible performance KPIs. Thanks to the quality of in-feed formats and the advanced use of data, Invibes campaigns generate qualitative sessions, a high share of new users and a concrete impact on business outcomes. It is a measurable and results-oriented branding approach, particularly appreciated by brands that want to maximize the return on advertising investments.
To support this approach, over the last year Invibes has integrated new vertical and highly qualitative publishers into its Italian network, strengthening the presence of reliable editorial contexts. A commitment that goes in the direction of supporting healthy journalism and guaranteeing advertisers a brand-safe and transparent advertising environment, in line with the expectations of increasingly attentive consumers.
"Italy is a key market for Invibes and the results speak for themselves. We are growing healthily, with clients who continue to renew partnerships and a consolidated team. We look to the future with enthusiasm, thanks also to the integration of our GenAI technology that makes campaigns even more intelligent, personalized and high-performing", says Alvise Zennaro - Country Manager Italy, Invibes Advertising.
In a constantly evolving sector, Invibes Italy confirms itself as a solid, innovative and performance-oriented reality, capable of responding effectively to the needs of brands and agencies.
About Invibes Advertising
At Invibes, our mission is to drive positive brand impact and business outcomes by prioritizing the uniqueness of every ad opportunity through valuable advertising solutions.
Invibes proprietary technology leverages GenAI-powered solutions to enhance campaign potential with industry-specific creative and targeting extensions. By combining hyper-personalized creatives and targeting, Invibes ensures campaigns deeply resonate with consumers, delivering unparalleled efficiency and lasting value for advertisers.
To partner with top global companies like Amazon, Danone, LVMH, LEGO, and Toyota, we rely on exceptional people. At Invibes, we cultivate an energetic, open environment that fosters ideation, growth and #GoodVibes, that shines through to our clients.
Rethink Possibilitieshttps://www.invibes.com
Invibes Advertising is listed on the Euronext Stock Exchange (Ticker: ALINV - ISIN: BE0974299316)
Read our latest press releases at:https://www.invibes.com/investors.html
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PR Contact: Amber HicksGroup Head of Brand & Communications amber.hicks@invibes.com
Investor Relations: Kris Vlaemynckco-CEO kris.vlaemynck@invibes.com
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