Innovation Beverage Group Reports Commercial Progress with U.S. and U.K. Expansion Alongside Double Gold Medal Wins for Australian Bitters

About this update from Innovation Beverage Group Limited

SYDNEY, AU / ACCESS Newswire / July 9, 2026 / Innovation Beverage Group Limited (NASDAQ:IBG) ("IBG" or the "Company"), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, today announced continued progress in its global expansion strategy, supported by product recognition, trade engagement, and a defined route-to-market model across key markets in the United States and United Kingdom.Over recent months, IBG has executed a brand-building program designed to introduce the Australian Bitters Company and Bittertales portfolio to bartenders, distributors, and industry partners. The Company launched Australian Bitters in New York in June through Lieber Fine Wines & Spirits, participated in Cocktails in the City London, and engaged the trade at Bar Convent Brooklyn. Across these activations, IBG has received positive trade feedback, which the Company believes supports the commercial potential of the Australian Bitters portfolio as it expands into additional U.S. markets.IBG intends to continue this momentum with a full activation week in July at Tales of the Cocktail in New Orleans, one of the world's most prominent gatherings for the spirits and hospitality industry. Tales of the Cocktail serves as a gathering for bartenders, distributors, and industry decision-makers, providing IBG with a platform to pursue trade adoption and market penetration.These initiatives reflect IBG's city-by-city market entry approach, which prioritizes targeted market entry, trade engagement, and long-term brand building. The Company is currently active in London, New York, and New Jersey, with Florida identified as the next anticipated market in the United States as IBG seeks to build a scalable, repeatable route-to-market model.San Francisco Ready to Drink Competition: Double Gold Recognition for Australian BittersThe San Francisco Ready to Drink Competition is a blind-tasting evaluation recognized for its judging standards and global field of entrants. IBG secured Double Gold Medals for both Australian Bitters Company Cocoa Bitters and Australian Bitters Company Orange Bitters. The broader portfolio also earned additional gold and silver medals. The Company believes these results underscore the quality of IBG's formulations and support IBG's long-term strategy to build a differentiated...

View stock analysis, news, and events for Innovation Beverage Group Limited