IHOP Unveils Its Most Decadent Stack Yet With the Luxe Dubai Chocolate Pancake — And You Can Try It for Free

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Here’s the Short Stack: PASADENA, Calif., July 30, 2025 --( BUSINESS WIRE )--Today, IHOP announced it is officially entering the viral Dubai Chocolate conversation by dropping two exclusive pancake stacks on Monday, August 4 at 12pm for guests in New York City, Los Angeles, and Austin while supplies last. Dubai Chocolate has sparked a global craze, with people from around the world creating and sharing their own versions of the chocolate bar online. This summer, IHOP is leaning into the phenomenon, becoming the first family dining restaurant to offer the flavor in combination with its world-famous pancakes. "Earlier this year, an IHOP restaurant team member crafted a pancake version of the infamous Dubai Chocolate bar, sparking social buzz and excitement and garnering viral fame on TikTok," said Chef Art Carl, Vice President of Culinary at IHOP. "Our culinary, marketing, and social teams are consistently listening to social and trends and immediately noticed that guests were craving something more, so we took it up a notch in the test kitchen to deliver an exciting new stack. Inspired by Dubai’s iconic decadence and served with IHOP’s world-famous comfort, this isn’t just a pancake – it’s a passport to flavor for our guests stateside." In just two months, IHOP created the most expensive pancake the brand has ever served – the Luxe Dubai Chocolate Pancake – valued at over $100. The best part is, the first 25 people who show up at a participating restaurant on Monday, August 4, will have the exclusive chance to taste this stack… for free!* IHOP’s Luxe Dubai Chocolate Pancake carries an aura of exclusivity combined with a visual wow-factor that will take guests on a flavor adventure. After the 25 Luxe Dubai Chocolate Pancakes are served, guests can still get a taste of the trend with IHOP’s original Dubai Chocolate Pancakes for $13 while supplies last. You can find the coveted Dubai Chocolate stacks in the following IHOP restaurant locations on Monday, August 4 starting at 12PM local time. For more information or to find the nearest restaurant, please visit IHOP.com . * No purchase necessary. For details and official rules, visit https://www.ihop.com/en/specials/dubai-chocolate-pancakes . ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2025, there are 1,814 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN). BR-IHOP View source version on businesswire.com: https://www.businesswire.com/news/home/20250730176890/en/ Contacts IHOP Communications [email protected] Abby Hoffman DeVries Global on behalf of IHOP [email protected]

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