IFF Launches SENSORA™, an Innovative Pro-Fragrance Technology Platform

About this update from International Flavors & Fragrances, Inc.

A light-activated fragrance experience enhancer, starting with liquid detergents NEW YORK, June 30, 2026--(BUSINESS WIRE)--IFF (NYSE: IFF) — a global leader in flavors, fragrances, food ingredients and health and biosciences — today announced the launch of SENSORA™, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA™ delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use. "With SENSORA™, we are advancing fragrance performance into a new territory — one where scent continues to reveal itself in real life, long after the first moment of use," said Ana Paula Mendonça, president of IFF Scent. "By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy." Where pro-fragrance science meets fragrance experience enhancement A pro-fragrance is a delivery system designed for the controlled release of scent. At the core of SENSORA™ is an innovative pro-fragrance mechanism engineered to unlock complex olfactive dimensions over time. This activation is triggered by light — both indoor and outdoor — enabling a controlled, phased release of scent from storage through wear. SENSORA™ is designed to: First application: fabric care Today, IFF introduces Floral Fusion under the SENSORA™ platform — its first light-activated pro-fragrance specifically designed for liquid detergents — as part of its fragrance experience enhancer portfolio. It delivers a long-lasting, evolving scent experience, releasing refined floral notes on dry fabrics, enriching the fragrance experience beyond the original scent signature. "SENSORA™ gives our customers a powerful new way to differentiate in laundry care, a category where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure," said Jan Bechtel, senior vice president of consumer fragrance for IFF Scent. "Starting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations."

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