AI
IDI Brings Its Industry-Leading Identity Graph to Snowflake Marketplace, Enabling Natural-Language Analytics Through Cortex AI
BOCA RATON, Fla., July 06, 2026 (GLOBE NEWSWIRE) -- Interactive Data, LLC ("IDI"), a red violet company (NASDAQ: RDVT) and leader in identity intelligence, today announced the availability of select IDI datasets through the Snowflake Marketplace. The integration gives Snowflake's Global ecosystem direct access to IDI's proprietary identity graph and, through Snowflake's Cortex AI, enables business users to query that data in plain English, without writing a single line of SQL. IDI's datasets hav
About this update from Red Violet, Inc.
BOCA RATON, Fla., July 06, 2026 (GLOBE NEWSWIRE) -- Interactive Data, LLC ("IDI"), a red violet company (NASDAQ: RDVT) and leader in identity intelligence, today announced the availability of select IDI datasets through the Snowflake Marketplace. The integration gives Snowflake's Global ecosystem direct access to IDI's proprietary identity graph and, through Snowflake's Cortex AI, enables business users to query that data in plain English, without writing a single line of SQL. IDI's datasets have been semantically modeled specifically for compatibility with Cortex AI, meaning non-technical users across marketing, risk, fraud, and compliance functions can surface actionable intelligence through natural language, putting the power of IDI's data directly in the hands of the people who need it most. Comprehensive U.S. Intelligence at Scale Across all datasets, IDI's proprietary AI-powered entity resolution engine ensures a comprehensive, reliable view of identity relationships to support enterprise workflows at scale. "Collaborating with Snowflake represents a significant milestone in expanding access to IDI's consumer, property, and business insights," said James Frasche, Chief Operating Officer at red violet. "By delivering select datasets through Snowflake Marketplace and optimizing them for use with Cortex AI we're reducing friction from access to insight and putting powerful intelligence in the hands of more users. Together with Snowflake, we're enabling customers to quickly operationalize trusted datasets and accelerate AI-powered analytics across their business." "Identity intelligence is only as powerful as it is accessible, and that's exactly what this collaboration with IDI delivers," Rodrigo Rocha, Vice President, Worldwide ISVs and Enterprise Technology Partnerships at Snowflake. "The result is simple: IDI's expansive identity graph, paired with Cortex AI's natural language capabilities, helps eliminate the technical barriers that have historically kept this data out of reach for business users."