Five-year global partnership removes marine litter across 10 countries through diving missions and coastal cleanup
New 'From Sea to Shore' program in Southern California combines underwater recovery of ghost nets with employee engagement and youth education
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Hyundai Hope initiative engages Southern California community in ocean conservation and environmental stewardship
SEOUL, South Korea, July 16, 2026 /PRNewswire/ -- Hyundai Motor Company is deepening its commitment to ocean conservation through an expanded partnership with Healthy Seas, a global nonprofit dedicated to removing marine litter and fostering healthier seas.
The five-year collaboration, which began globally in 2021 and now extends across the United States, launches 'From Sea to Shore.' This comprehensive program combines underwater diving missions, employee engagement and ocean education in Southern California to protect marine ecosystems and advance sustainable solutions.
"The health of our oceans depends on the actions we take today and the solutions we build for the future. Through our ongoing partnership with Healthy Seas, we are helping drive environmental remediation by recovering and repurposing waste to protect ecosystems and reduce environmental impact." – Randy Parker, President and CEO, Hyundai Motor North America
How Does Hyundai Motor's Healthy Seas Partnership Advance Ocean Conservation?
Since 2021, Hyundai Motor and the Healthy Seas Foundation have expanded their collaboration from Europe to Korea and now to the U.S., through which the company is supporting the recovery of more than 320 tons of marine litter across 10 countries. This geographic expansion demonstrates the scale of impact possible through long-term corporate commitment to environmental restoration.
The expanded U.S. partnership, launched in 2022, builds on a strong global foundation. Hyundai Motor's support enables diving missions to recover abandoned fishing nets, known as ghost nets, from the wreck site of the Midnight Hour squid boat that sunk in 2011 and surrounding seabed near Catalina Island, California.
What Is the 'From Sea to Shore' Program in Southern California?
'From Sea to Shore' unfolds across three integrated components designed to create measurable environmental and educational impact.
Program Component | Focus | Expected Outcome |
Diving Missions | Recovery of abandoned fishing nets | Reduced entanglement risk |
Employee Beach Cleanup | Huntington State Beach coastal restoration | Hyundai Motor workforce |
Ocean Heroes | Youth education through Boys & Girls | Foster next-generation ocean |