Hugo Boss : Presentation (2026 05 21 HUGO BOSS AGM Presentation)

About this update from Hugo Boss Ag

© 2022 HUGO BOSS ANNUAL GENERAL MEETING CLAIM 5 ACHIEVEMENTS AGENDA DANIEL GRIEDER INTRODUCTION CLAIM 5 TOUCHDOWN CEO HIGHLIGHTS FULL YEAR 2025 © 2022 HUGO BOSS SHAPED BY CHALLENGING EXTERNAL ENVIRONMENT © 2022 HUGO BOSS GEO-POLITICAL TENSIONS MACROECONOMIC UNCERTAINTY SOFT CONSUMER SENTIMENT FINANCIAL RESULTS CE 2025 GROUP SALES 4.3 EUR BILLION 2025 EBIT 391 EUR MILLION 2025 FREE CASH FLOW 499 EUR MILLION +2% CURRENCY-ADJUSTED +8% 0% A STRONG FOUNDATION FOR A SUCCESSFUL FUTURE NEW VISUAL BRAND IDENTITIES MODERN CAMPAIGNS STRONG 24/7-LIFESTYLE APPROACH ROBUST OMNICHANNEL PLATFORM NOTABLE REVENUE IMPROVEMENTS AND MARKET SHARE GAINS SALES (IN EUR BILLION) 2.7 2.8 2.9 2.8 3.7 4.2 4.3 4.3 2.7 1.9 C L A I M 5 SALES CAGR 2020 - 2025: +17 % 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 OUR VISION © HUGO BOSS BE THE PREMIUM TECH-DRIVEN, CUSTOMER-CENTRIC GLOBAL FASHION PLATFORM STRATEGY DRIVING BRAND EQUITY AND © HUGO BOSS HIGHER-QUALITY GROWTH CLAIM 5 TOUCHDOWN FOCUSES ON THREE FIELDS OF EXCELLENCE © 2022 HUGO BOSS DISTRIBUTION EXCELLENCE OPERATIONAL EXCELLENCE BRAND EXCELLENCE BOSS CAMPAIGN "BE THE NEXT" BOSS FALL/WINTER '26 FASHION SHOW BOSS AS OFFICIAL PARTNER OF AUSTRALIAN OPEN POWERFUL BRAND MOMENTS TO DRIVE RELEVANCE AND CONSUMER ENGAGEMENT ~7 % MARKETING INVESTMENTS GOING FOWARD © 2022 HUGO BOSS LOYALTY PROGRAM STRENGTHENS RELATIONSHIP TO CUSTOMERS TOTAL MEMBER BASE > 13 M END OF 2025 VS. 2024 BOSS MENSWEAR OUR GLOBAL GROWTH ENGINE OF GROUP REVENUES STRATEGIC PARTNERSHIP © 2022 HUGO BOSS BOSS WOMENSWEAR TO BECOME BETTER BEFORE BIGGER © 2022 HUGO BOSS SALES DEVELOPMENT SINCE 2020 STRATEGIC FOCUS ON SHARPENING BRAND IDENTITY AND DRIVING PROFITABILITY HUGO MORE BRAND IMPACT, MORE PROFITABILITY © 2022 HUGO BOSS SALES DEVELOPMENT SINCE 2020 STRENGTHEN BRAND CLEAR FOCUS ON POSITIONING WITH CONTEMPORARY TAILORING DISTRIBUTION EXCELLENCE ELEVATION OF GLOBAL BRAND EXPERIENCE © 2022 HUGO BOSS FURTHER IMPROVE PERFORMANCE AND DRIVE PROFITABILITY IN RETAIL PARTNERSHIPS STRATEGIC AND MORE ASSOTMENTS IN SELECTIVE WHOLESALE CUSTOMER FOCUS ON AND FULL-PRICE EXPERIENCE EXECUTION IN DIGITAL OPERATIONAL EXCELLENCE SIGNIFICANT INVESTMENTS OVER RECENT YEARS FORM THE BASIS FOR A STRONG OPERATIONS PLATFORM DIGITAL CAPABILITIES SOURCING & LOGISTICS © HUGO BOSS BACK-END © HUGO BOSS TARGETED USE OF TECHNOLOGY AND ARTIFICIAL INTELLIGENCE TO ENABLE OPERATIONAL EXCELLENCE VISIBILITY ENABLE HIGHER DATA DASHBOARDS DECISION-MAKING SMART PLANNING, AND AI TOOLS SUPPORT DIGITAL TWIN TO ENHANCE EFFICIENCY INVENTORY AND CAPITAL OPTIMIZATION TO BOOST CASH GENERATION CLAIM 5 TOUCHDOWN WILL ELEVATE OPERATIONAL EXCELLENCE © HUGO BOSS GROSS MARGIN IMPROVEMENTS THROUGH SOURCING EFFICIENCIES DISCIPLINED MANAGEMENT OF OPERATING EXPENSES SUSTAINABILITY AN INTEGRAL PART OF THE STRATEGY FOR A BOLD AND BETTER FUTURE © HUGO BOSS INCREASE CIRCULARITY DRIVE DIGITIZATION & DATA ANALYTICS LEVERAGE BETTER NATURAL MATERIALS SHIFT TO BETTER POLYESTER & POLYAMIDE REDUCE CLIMATE IMPACT GOVERNANCE CORE SOCIAL CORE ENVIRONMENTAL CORE SUSTAINABILITY © HUGO BOSS FOR A BOLD AND BETTER FUTURE DRIVE DIGITIZATION LEVERAGE BETTER SHIFT TO BETTER REDUCE CLIMATE & DATA ANALYTICS NATURAL POLYESTER & IMPACT MATERIALS POLYAMIDE ENVIRONMENTAL CORE SOCIAL CORE GOVERNANCE CORE AN INTEGRAL PART OF THE STRATEGY PRODUCTS DESIGNED FOR CIRCULARITY BY 2030 SUSTAINABILITY © HUGO BOSS FOR A BOLD AND BETTER FUTURE INCREASE DRIVE DIGITIZATION SHIFT TO BETTER REDUCE CLIMATE CIRCULARITY & DATA ANALYTICS POLYESTER & IMPACT POLYAMIDE ENVIRONMENTAL CORE SOCIAL CORE GOVERNANCE CORE AN INTEGRAL PART OF THE STRATEGY BETTER NATURAL MATERIALS BY 2030 SUSTAINABILITY AN INTEGRAL PART OF THE STRATEGY FOR A BOLD AND BETTER FUTURE INCREASE DRIVE DIGITIZATION LEVERAGE BETTER SHIFT TO BETTER CIRCULARITY & DATA ANALYTICS NATURAL POLYESTER & MATERIALS POLYAMIDE ENVIRONMENTAL CORE SOCIAL CORE GOVERNANCE CORE CO 2 EMISSIONS BY 2030 © HUGO BOSS (VS. 2024) SUSTAINABILITY © HUGO BOSS FOR A BOLD AND BETTER FUTURE INCREASE DRIVE DIGITIZATION LEVERAGE BETTER SHIFT TO BETTER REDUCE CLIMATE CIRCULARITY & DATA ANALYTICS NATURAL POLYESTER & IMPACT MATERIALS POLYAMIDE ENVIRONMENTAL CORE GOVERNANCE CORE AN INTEGRAL PART OF THE STRATEGY SOCIAL CORE SUSTAINABILITY AN INTEGRAL PART OF THE STRATEGY FOR A BOLD AND BETTER FUTURE © HUGO BOSS INCREASE CIRCULARITY DRIVE DIGITIZATION & DATA ANALYTICS LEVERAGE BETTER NATURAL MATERIALS SHIFT TO BETTER POLYESTER & POLYAMIDE REDUCE CLIMATE IMPACT GOVERNANCE CORE SOCIAL CORE ENVIRONMENTAL CORE STRONG FREE CASH FLOW REMAINS KEY FOR VALUE CREATION FREE CASH FLOW UNTIL 2028 FOCUS ON CAPEX EFFICIENCY DISCIPLINED WORKING CAPITAL MANAGEMENT STRUCTURAL PROFITABILITY IMPROVEMENTS © HUGO BOSS *After repayment of lease liabilities, corresponding to ~€500M before repayment of lease liabilities in accordance with IFRS 16 ~ 300 ANNUAL FREE CASH FLOW * EUR MILLION FINANCIAL PERFORMANCE 2025 AGENDA YVES MÜLLER OUTLOOK FULL YEAR 2026 CFO / COO CAPITAL ALLOCATION © 2022 HUGO BOSS HUGO BOSS DELIVERS TOP- AND BOTTOM-LINE GROWTH IN 2025 GROUP SALES 4,270 + 2 % (1) % EUR MILLION CURRENCY-ADJUSTED IN GROUP CURRENCY VS. 2024 EBIT 391 EUR MILLION + 80 BP + 8 % 9.2 % VS. 2024 EBIT MARGIN GROWTH TRAJECTORY CONTINUES IN EMEA AND THE AMERICAS AMERICAS EMEA ASIA/PACIFIC +3 * +2 * ( 5 ) * % *CURRENCY-ADJUSTED VS. 2024 % VS. 2024 % VS. 2024 U.S. AND LATIN AMERICA CONTRIBUTE TO GROWTH EUROPEAN KEY MARKETS SHOW RESILIENCE SUBDUED CONSUMER SENTIMENT IN CHINA HUGO BOSS BENEFITS FROM OMNICHANNEL APPROACH +7 % * VS. 2024 DIGITAL PARTNER BUSINESS DRIVES GROWTH +2 % * VS. 2024 STRONG FOCUS ON STRATEGIC PARTNERSHIPS 0 % * VS. 2024 BRAND INITIATIVES COMPENSATE FOR TRAFFIC DECLINE *CURRENCY-ADJUSTED B&M RETAIL B&M WHOLESALE DIGITAL © 2022 HUGO BOSS

View stock analysis, news, and events for Hugo Boss Ag