Business
HSBC : becomes presenting partner of the China Open
HSBC : becomes presenting partner of the China
About this update from Hsbc Holdings Plc
26 June, Beijing - The China Open ("China Open"), China's premier annual tennis tournament, and HSBC Group ("HSBC") jointly announced today at the Beijing Capital Diamond Court of National Tennis Center in Beijing that HSBC will become the Presenting Partner of the China Open starting from 2026. The partnership marks the beginning of a strategic alliance that will support the tournament's ambition to become one of the world's leading men's and women's tennis events. This partnership coincides with the 20th edition of the China Open, a milestone moment as the tournament firmly establishes itself as one of the most influential tennis events in Asia. Through HSBC's global network, commitment to innovation and deep experience in sports sponsorships, this partnership will help accelerate the tournament's growth, reinforcing its position as a leading event on the international tennis calendar and a major platform for the city of Beijing to connect with international audiences and markets. Brendan Nelson, Group Chairman of HSBC, said: "HSBC is proud to become the Presenting Partner for the China Open - one of the most important combined ATP and WTA tournaments in the world. It has set the stage for remarkable performances that have elevated professional tennis, significantly broadening the appeal of the sport across China and inspiring the next generation of talented players. For 161 years, HSBC and China have moved forward together. We look forward to building on that valued legacy and working closely with the China Open and wider partners to support its continued success." Bi Yong, Director and General Manager of Beijing Capital Group, said: "Beijing Capital Group and HSBC Group first joined forces in 2004 and have since built a 22 year partnership. HSBC's new role as the Presenting Partner of the China Open represents a mutual pursuit driven by shared values and a common vision. We firmly believe that HSBC's involvement will bring fresh global perspectives and renewed momentum to the tournament, while further broadening and deepening our cooperation with HSBC across other sectors. Looking ahead, using the China Open as a bridge, we will actively explore integrated pathways that combine finance, sports, and urban services, and establish a benchmark model demonstrating central local synergy, industry finance integration, and mutual reinforcement between culture...