Hollister Features Rising Pop Superstar Freya Skye in “Made for this Moment” Denim Campaign

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Rooted in Hollister's commitment to music, the partnership includes limited-edition product, global tour integration and exclusive in-store experiences Made For This Moment Made For This Moment Made For This Moment NEW ALBANY, Ohio, July 16, 2026 (GLOBE NEWSWIRE) -- Hollister Co. ("Hollister"), a division of Abercrombie & Fitch Co. (NYSE: ANF), announces the launch of its women's fall denim campaign with rising popstar Freya Skye. The latest collection celebrates self-expression, confidence and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be "Made for this Moment." As she tours, writes and lives in denim, Freya brings an authentic perspective shaped by her life in music and as a longtime fan of Hollister. Through a series of dynamic images and video content, the campaign captures Freya on stage, behind the scenes and in everyday moments, highlighting Hollister denim as a foundation for individuality. Together, Hollister and Freya celebrate personal style, encouraging customers to show up as themselves wherever life takes them. Extending the partnership beyond the campaign, Hollister will launch limited-edition product, serve as an official sponsor of Freya Skye's North America and UK and European tour, and host exclusive in-store appearances across the U.S. and Europe this fall. This season's denim collection features an updated range of styles, including ultra-low rise, baggy fits, adjustable waist and more. Designed with comfort, versatility and trend-forward styling in mind, the assortment offers pieces that can be dressed up or down, from everyday adventures to special occasions. "Denim has always been a staple of self-expression, and this Hollister collection reflects the personal style and individuality we see in our customers," said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. "Music is central to how our customers express themselves, and Freya's authenticity, creativity and energy make her a natural partner for this campaign." "Hollister has been a part of my life for as long as I can remember, and it's always felt like a brand everyone connects to. I grew up with Hollister, so being able to partner together now feels incredibly surreal," said Freya Skye. "Hollister's laidback, versatile style really reflects how I live, always moving between everyday moments and being on stage, which is why I love their denim. For me, the perfect pair of jeans is something I can wear all day, no matter the occasion. I love how this collection lets you style pieces your own way while feeling comfortable and confident - it's made for every moment."

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