Altitude Group PlcLSE: ALT

Holdings in Company and Director Dealing

· Issued by Altitude Group Plc

Altitude Group plc

("Altitude" or the "Company")

Holdings in Company and Director Dealing

Altitude Group Plc (AIM: ALT), the leading end-to-end solutions provider for branded merchandise, announces that it was notified that on 29 November 2023, that Simon Taylor, a substantial shareholder in Altitude, had purchased 578,334 ordinary shares of 0.4 pence each in the Company ("Ordinary Shares").

As a result of the above, Simon Taylor is now beneficially interested in 10,071,951 Ordinary Shares representing approximately 14.16% of the Company's issued share capital.

It was further notified that Martin Varley, Non-Executive Director, had transferred 628,334 ordinary shares to his wife, Joanne Varley. Following the transfer of Ordinary Shares, Joanne Varley subsequently sold a total of 628,334 Ordinary Shares.

As a result of the above, Martin Varley is now directly interested in 9,440,343 Ordinary Shares representing approximately 13.27% of the Company's issued share capital.

For enquiries, please contact:

Altitude Group plc

Nichole Stella, Chief Executive Officer

Graham Feltham, Chief Financial Officer

Via Zeus Capital

Zeus (Nominated Adviser & Broker)

Dan Bate (Investment Banking)

David Foreman (Investment Banking)

James Edis (Investment Banking)

Dominic King (Corporate Broking)

Tel: 0203 829 5000

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

i)          Martin Varley & Joanne Varley

ii)          Joanne Varley

2

Reason for the notification

a)

Position/Status:

i)          Non-executive Director and PCA of Non-executive Director

ii)          PCA of Non-executive Director

b)

Initial Notification/Amendment:

Initial Notification

3

Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor

a)

Name:

Altitude Group plc

b)

LEI:

213800VACSTYYSI39R89

4.

Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted .

a)

Description of the financial instrument:

Identification code:

Ordinary shares of 0.4p

GB00B0LSFV82

b)

Nature of the transaction:

i)          Gift of Ordinary Shares

ii)          Sale of Ordinary Shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

i)

Nil

628,334

ii)

40.125 pence

50,000

35.508 pence

578,334

d)

Aggregated volume:

Price:

i)          As above

ii)          628,334 Ordinary Shares at an average price of 35.875 pence per Ordinary Share

e)

Date of the Transaction:

i)          29 November 2023

ii)          29 November 2023

f)

Place of the Transaction:

i)          Off market transaction

ii)          London Stock Exchange