Be Water guest-room placement strengthens Greene Concepts' growing hospitality channel strategy following expanded use at the historic Blue Ridge Parkway destination
MARION, NC / ACCESS Newswire / July 16, 2026 / Greene Concepts, Inc. (OTCID:INKW), owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water™, today announced continued success with its hospitality placement at Switzerland Inn in Little Switzerland, North Carolina, following the expanded placement of Be Water into guest rooms at the historic mountain destination.
Building on the Company's previously announced Switzerland Inn hospitality program, bottles of Be Water have now been added to each guest room, further extending the brand's visibility beyond the property's retail gift shop presence and placing Be Water directly into the guest experience for overnight visitors.
The Company has been informed that sales of Be Water at Switzerland Inn have been robust, reflecting positive guest acceptance and continued demand. Greene Concepts believes the program demonstrates how premium bottled water can enhance the guest experience while supporting recurring revenue opportunities through retail sales, in-room placement, and replenishment.
Located along the Blue Ridge Parkway, Switzerland Inn provides a natural setting for Be Water's brand positioning, connecting the product's Blue Ridge Mountain heritage with a destination known for mountain tourism, lodging, dining, and guest experiences. The expanded placement demonstrates how Be Water can align with hospitality environments where product quality, presentation, and guest convenience are important parts of the overall experience.
Be Water is bottled at the source from artesian springs and aquifer formations beneath North Carolina's Blue Ridge Mountains. The Company's expanding presence in hospitality destinations such as Switzerland Inn reflects Greene Concepts' strategy of introducing Be Water to consumers in premium travel, lodging, retail, and tourism environments while continuing to build brand awareness and market presence. Greene Concepts believes hospitality partnerships provide an effective opportunity to introduce Be Water to new consumers while demonstrating the brand's premium positioning in destination-based settings.
"This is exactly the type of hospitality placement we believe can help introduce Be Water to more consumers in a memorable setting," said Lenny Greene, President and CEO of Greene Concepts, Inc. "Having Be Water placed in each guest room at Switzerland Inn gives visitors direct exposure to our brand during their stay, and we are pleased to hear that sales have been robust. This supports our belief that Be Water is well-positioned for hotels, resorts, tourism destinations, and other hospitality-focused locations. We believe successful hospitality partnerships like Switzerland Inn create a strong foundation for expanding Be Water into additional lodging and destination properties across the country."