--The Official Shampoo of USA Gymnastics brings the "High Stakes. No Flakes." Experience to Hartford, CT--
CINCINNATI, July 16, 2026--(BUSINESS WIRE)--The multi-year, multi-brand partnership between Procter & Gamble and USA Gymnastics (USAG) will officially debut with Head & Shoulders, the Official Shampoo of USA Gymnastics, at the 2026 U.S. Classic in Hartford, CT (July 17–18). A long-standing global Olympic and Paralympic Partner, P&G launched the USAG partnership in February when they celebrated the conclusion of The Olympic and Paralympic Winter Games Milano Cortina 2026 and generated excitement for The Olympic and Paralympic Games LA 2028 when the Games come back to the U.S. for the first time in over 25 years.
Head & Shoulders, the #1 Dermatologist Recommended and most awarded scalp care brand**, will bring the "High Stakes. No Flakes." experience to life for fans and athletes alike at the U.S. Classic – the premier women's elite gymnastics domestic event outside of the national championships. Together, both brands share a defining trait: undisputable superiority when it matters most. From the practice gym to the world's biggest stages, USA Gymnastics athletes are known for rising to every moment — and Head & Shoulders rises to the challenge to provide 24/7 dandruff protection while nourishing your scalp, so athletes and fans alike can show up with total confidence when the stakes are highest.
With 50% of U.S. consumers experiencing dandruff or scalp issues, Head & Shoulders makes scalp confidence accessible for everyone — from elite athletes to everyday fans watching from home. Head & Shoulders will be alongside USA Gymnastics from Hartford to Los Angeles, supporting athletes at every stop.
"At Head & Shoulders, we think about your dandruff, so you don't have to. That's the same mindset elite gymnasts bring to their craft — sweating the details in training so they can be fully present when it counts," said Omar Goff, Senior Brand Director, Head & Shoulders. "This partnership is a perfect reflection of what both of our brands stand for: undisputable superiority, and the confidence to shine when the stakes are highest."
U.S. Classic features the nation's best women's artistic gymnasts on their journey to the 2026 Xfinity U.S. Gymnastics Championships August 6-9 in Phoenix, Arizona, serving as the final qualifying event. PeoplesBank Arena also will host the 2026 Hopes Championships, which will run in conjunction with U.S. Classic and is the championship event for gymnasts in the 11-12 and 13-14-year-old age groups.