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HAUNTINGLY TASTY: THE HERSHEY COMPANY UNWRAPS NEW TWISTS ON BELOVED HALLOWEEN CLASSICS

The countdown to Halloween doesn't officially start until The Hershey Company announces their newest lineup of must-have treats – including iconic collaborations wrapped in playful, Halloween-ready packaging that's perfect for delighting trick-or-treaters at every doorstep.

The Hershey CompanyAugust 12, 20256
HAUNTINGLY TASTY: THE HERSHEY COMPANY UNWRAPS NEW TWISTS ON BELOVED HALLOWEEN CLASSICS

About this update from The Hershey Company

NEW! KIT KAT® Counts, REESE'S Mini Pumpkins and fan-favorite collaborations lead the charge in transforming the Halloween candy experience. HERSHEY, Pa. , Aug. 12, 2025 /PRNewswire/ -- The countdown to Halloween doesn't officially start until The Hershey Company announces their newest lineup of must-have treats – including iconic collaborations wrapped in playful, Halloween-ready packaging that's perfect for delighting trick-or-treaters at every doorstep. This year's seasonal must-haves are hitting shelves with a few familiar faces including: "Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year," said Katie DeCapria , Senior Manager Halloween at The Hershey Company. "This season, we elevated those signature brands and created treats like REESE'S Mini Pumpkins and KIT KAT® Counts in convenient, shareable packaging making it easier for everyone to enjoy and celebrate together." To ensure consumers have the best mix of Halloween treats this year, Hershey's new assortment of snack-size chocolate and sweet bags featuring beloved classic varieties for every taste bud. Whether you're a KIT KAT ® chocolate fanatic, TWIZZLERS lover or caramel obsessed, there's a new assortment bag for every trick-or-treater, ranging from 30 to 60-count offerings including: For sweet snacking on the go, new pouch structures will allow for a better snacking experience no matter where the spooky season takes you including: Whether you're stocking up for the Halloween rush, treating yourself on the go or simply enjoying the flavors (and shapes!) of the season, Hershey remains the top choice for all your Halloween candy and snacking needs. For more information on our products or an interactive trick-or-treat activity please visit hersheyland.com/halloween . Pricing is at the sole discretion of the retailer. All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s24) About The Hershey Company The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers, and Ice Breakers , and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels . For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey , created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. To learn more visit www.thehersheycompany.com . Follow:   View original content to download multimedia: https://www.prnewswire.com/news-releases/hauntingly-tasty-the-hershey-company-unwraps-new-twists-on-beloved-halloween-classics-302526978.html SOURCE The Hershey Company

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