Rountree Ford Lincoln now operates as Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport
SHREVEPORT, La., July 16, 2026 /PRNewswire/ -- Group 1 Automotive, Inc., a Houston-based retailer with dealerships across the U.S. and U.K., is continuing to align its network under one name — and the Shreveport dealership formerly known as Rountree Ford Lincoln, which it has operated for more than a decade, is among the latest to make the change. The store has done business as Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport since August 19, 2025.
The Ark-La-Tex dealership retains its local Ford and Lincoln teams and customer relationships while gaining a clearer connection to Group 1's scale and standards.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The rebrand brought no change in ownership, staffing, product offerings, or daily operations. Whether a customer is there for a Ford or a Lincoln, they work with the same local professionals as before.
Group 1 Automotive has owned and operated the Shreveport dealership for more than a decade, and the new name formally ties both franchises to the company's national platform.
"Whether someone is here for a Ford or a Lincoln, they're working with the same team that has served the Ark-La-Tex for more than a decade," said Chris Magill, General Manager of Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport. "The Group 1 name adds a clearer connection to a larger retailer without changing anything customers count on locally."
Continuity of Service and Local Commitment
The dealership continues to operate from 8770 Business Park Drive in Shreveport, serving Shreveport, Bossier City, and the surrounding Ark-La-Tex with new Ford and Lincoln vehicles, pre-owned inventory, and factory service, parts, and maintenance for both brands.
The local relationships that defined Rountree Ford Lincoln carry forward, now under a unified Group 1 brand recognized across markets.
Additional Customer Questions
Why do the signs now read Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport?
On August 19, 2025, Rountree Ford Lincoln adopted the Group 1 names for its Ford and Lincoln franchises, part of Group 1 Automotive's effort to standardize naming across its U.S. dealerships. The store continues to serve Shreveport, Bossier City, and the surrounding Ark-La-Tex. Group 1's network spans 251 dealerships and 37 vehicle brands, offering new and pre-owned sales, financing, service, parts, and collision support.