Dotdigital Group PlcLSE: DOTD

Grant of Options

2 December 2025

Dotdigital Group plc

("Dotdigital", the "Company" or the "Group")

Grant of Options

Dotdigital Group Plc (AIM:DOTD), the leading SaaS provider of an all-in-one customer experience and data platform (CXDP), announces it has granted a total of 2,533,175 options over ordinary shares of 0.5 pence in the Company (the "Options") to Directors of the business and to PDMRs, whom are listed below, pursuant to the Dotdigital Performance Share Plan 2017, as set out below.

Name

Position

Number of Options granted

Exercise Price

Milan Patel

Chief Executive Officer

948,224

0.5 p

Tom Mullan

Chief Financial Officer

596,026

0.5 p

George Kasparian

Company Secretary

104,027

0.5 p

The Options are exercisable subject to continued employment and hitting defined performance targets based on the Company's total shareholder return and earnings per share in the financial year ending 30 June 2028.

The Group has also granted a further 3,355,856 Options which have an exercise price of 66.6p, being the prevailing share price at the time of grant under the Company share option plan ('CSOP') to certain other non-PDMR employees of the business.

In total, these combined awards of Options represent 1.91% of the Company's total voting rights. Following this grant of Options, the total number of options outstanding in the Company is 13,975,907, representing 4.54% of the Company's total voting rights.

Notification and public disclosure of transactions by person discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Milan Patel

2

Reason for the notification

a)

Position/status 

Chief Executive Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Dotdigital Group plc

b)

LEI

2138006LZ7HHQ6DWFD42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.5 pence each

ISIN: GB00B3W40C23

b)

Nature of the transaction

Grant of options over Ordinary Shares

c)

Price(s) and volume(s)

Exercise Price(s)

Volume(s)

0.5p

948,224

d)

Aggregated information

- Aggregated volume

- Price

 N/A - single transaction

e)

Date of the transaction

1 December 2025

f)

Place of the transaction

Off market

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Tom Mullan

2

Reason for the notification

a)

Position/status 

Chief Financial Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Dotdigital Group plc

b)

LEI

2138006LZ7HHQ6DWFD42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.5 pence each

ISIN: GB00B3W40C23

b)

Nature of the transaction

Grant of options over Ordinary Shares

c)

Price(s) and volume(s)

Exercise Price(s)

Volume(s)

0.5p

596,026

d)

Aggregated information

- Aggregated volume

- Price

 N/A - single transaction

e)

Date of the transaction

1 December 2025

f)

Place of the transaction

Off market

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

George Kasparian

2

Reason for the notification

a)

Position/status 

Company Secretary

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Dotdigital Group plc

b)

LEI

2138006LZ7HHQ6DWFD42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.5 pence each

ISIN: GB00B3W40C23

b)

Nature of the transaction

Grant of options over Ordinary Shares

c)

Price(s) and volume(s)

Exercise Price(s)

Volume(s)

0.5p

104,027

d)

Aggregated information

- Aggregated volume

- Price

 N/A - single transaction

e)

Date of the transaction

1 December 2025

f)

Place of the transaction

Off market

Contacts

Dotdigital Group plc

+44 (0)20 3953 3072

Milan Patel, CEO

investorrelations@dotdigital.com

Tom Mullan, CFO

Alma Strategic Communications

+44 (0)20 3405 0210

Hilary Buchanan

dotdigital@almastrategic.com

David Ison

Sarah Peters

Canaccord Genuity (Nominated Adviser and Joint Broker)

+44 (0)20 7523 8000

Bobbie Hilliam

Elizabeth Halley-Stott

Cavendish Capital Markets Limited (Joint Broker)

+44 (0)20 7220 0500

Jonny Franklin-Adams, Corporate Finance

Sunila de Silva, Equity Capital Markets

Singer Capital Markets (Joint Broker)

+44 (0)20 7496 3000

Shaun Dobson

Jen Boorer

About Dotdigital

Dotdigital Group plc (AIM: DOTD) is a leading provider of cross-channel marketing automation technology to marketing professionals. Dotdigital's customer experience and data platform (CXDP) combines the power of automation and AI to help businesses deliver hyper-relevant customer experiences at scale. With Dotdigital, marketing teams can unify and enrich their customer data, identify valuable customer segments, and deliver personalised cross-channel customer journeys that result in engagements, conversions, and loyalty.

Founded in 1999, Dotdigital is headquartered in London with offices in Manchester, Southampton, New York, Melbourne, Sydney, Singapore, Tokyo, Warsaw and Cape Town. Dotdigital's solutions empower over 4,000 brands across 150 countries.