The add-on combined with Fastbase WebLeads 9.0 script correlates mobile visitors with companies.
Fastbase Inc. (OTC:FBSE) has just launched a next generation Google Analytics 4 powerful add-on that tracks and identifies mobile devices on websites and turns them into leads, displaying only the qualified visitors that they believe are legitimate prospects.
Mobile search has completely overtaken desktop searches and it continues to rise. Sistrix analyzed billions of searches and discovered that 64% are carried out on mobile phones and only 35% on the desktop. The number of keywords that are characterized by mobile traffic is twice the number of keywords coming from desktop devices and while almost 36% of desktop users will click the first entry in the search results, less (just under 30%) click the first result in mobile searches.
There's another bombshell coming. Google's algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site.
For any companies tracking their web-site traffic for leads, the new generation Google Analytics 4 powerful add-on from Fastbase in conjunction with WebLeads 9.0 will keep them abreast of B2B mobile web-visitors. Until recently it was only possible to identify visitors from the web, now this add-on can identify iOS and Android devices visiting too. The devil is in the detail. This new add-on provides plenty of extra information though. Now we get extra clarity about which app was being used during the visit, which screen, the operating system used, and specific device detail linked to the company that was visiting.
Rasmus Refer, Fastbase's CEO is enthusiastic: "This new mobile intelligence is a game-changer. It will have a huge impact on B2B businesses providing them with much more web visitor data. The value-add is the fact that we tell you where the devices are located and from which company - we are not just providing anonymous stats. The additional information you get with the Google Analytics 4 add-on combined with WebLeads 9.0 means generating a significant increase in leads."
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About Fastbase, Inc.
Fastbase Inc. is a Nevada-registered web and database analytics company that offers a growing suite of tools to support B2B marketing and sales. The Fastbase platform gathers and displays detailed information on website visitors, including the name of the company, contact information, email addresses and LinkedIn profiles. Fastbase’s success has been facilitated by its seamless integration with Google Analytics. Its platform can identify mobile and desktop website visitors in real-time providing business customers with powerful insights into their website users’ behavior. The Fastbase WebLeads software combines a website’s analytics data with real-time visitor information, allowing customers to minimize the guesswork around who is visiting their website. WebLeads can be used free after the trial period (with reduced functionality), or users can continue with a standard Premium subscription. Fastbase data can be utilized with CRM systems and sales and marketing applications, such as Salesforce, HubSpot, Pipedrive and Mailchimp. Fastbase customers that use Google Analytics can easily access a detailed list of their website visitors for the past 24 months. Fastbase provides a listing of companies searching for specific products, services or businesses and gives B2B marketers a much better chance of creating a prospective sale or helping determine if marketing efforts are effective.
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Fastbase Inc.
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