Media & Advertising
Goer Dynamics and IMAX Partner to Develop World’s First IMAX In-Vehicle Entertainment System
QINGDAO, China, July 15, 2026--Goer Dynamics, IMAX (NYSE: IMAX), and IMAX China (HKEX: 1970) today announced a strategic partnership to develop the world’s first IMAX-branded in-vehicle entertainment system. Designed in collaboration between Goer Dynamics and IMAX, the all-new system will include advanced multi-dimensional acoustic architecture and a calibrated high-definition video display, meeting the growing demand for premium, immersive entertainment as autonomous vehicles create a "third li
About this update from Imax Corporation
All-New Autonomous Vehicle System Integrating Audio and Visual Capabilities Expected to Enter Production in 2026 QINGDAO, China, July 15, 2026 --( BUSINESS WIRE )--Goer Dynamics, IMAX (NYSE: IMAX), and IMAX China (HKEX: 1970) today announced a strategic partnership to develop the world's first IMAX-branded in-vehicle entertainment system. Designed in collaboration between Goer Dynamics and IMAX, the all-new system will include advanced multi-dimensional acoustic architecture and a calibrated high-definition video display, meeting the growing demand for premium, immersive entertainment as autonomous vehicles create a "third living space." The partnership was announced today in a ceremony in Qingdao, and the first systems are expected to enter commercial production by the end of 2026. Goer Dynamics and IMAX will co-market the systems to premium auto manufacturers across China. "With the advent of autonomous driving, we believe car buyers will increasingly focus on immersive entertainment systems in their purchase decisions and we are excited to work with Goer Group — a premier manufacturing partner to some of the world's biggest technology companies — to capture that opportunity," said Daniel Manwaring, CEO of IMAX China. "With our strong global brand and expertise in entertainment technology, we believe IMAX has the opportunity to set a new standard in premium in-vehicle entertainment." "Autonomous driving continues to reshape the relationship between people and their vehicles, and the in-car immersive audio-visual experience will gradually become a key consideration for consumers when purchasing smart vehicles. IMAX is an iconic brand in the global entertainment sector, possessing a mature ecosystem of content and technology, making this collaboration perfectly timed," said Tony Jiang, Chairman and CEO of Goer Dynamics. "We are delighted to enter into this strategic partnership with IMAX. By leveraging Goer Dynamic's long-standing expertise in high-end automotive acoustics and smart cockpit system solutions, combined with IMAX's cutting-edge imaging technology, this powerful alliance is committed to creating an industry-leading in-car immersive entertainment system, delivering a truly premium mobile cinema experience tailored for the on-the-go environment." The all-new system includes IMAX-exclusive enhanced acoustic architecture engineered for ultra-high dynamic range and industry-leading low-frequency power — delivering a robust, distortion-free bass response. This sensory depth is paired with a IMAX-certified smart display system. Utilizing a large 4K HDR flip-down display with custom-engineered technologies, the system meticulously recreates hyper-refined cinematic details while leveraging intelligent ambient light adaptation to preserve image integrity across changing road environments.