Godrej Consumer Products LimitedNSE: GODREJCP

Acquisition of RCCL business

· Issued by Godrej Consumer Products Limited

A Hidden Jewel

Why GCPL bought RCCL

April 28, 2023

Disclaimer

Some of the statements in this communication may be forward looking within the meaning of applicable laws and regulations. Actual results might differ substantially from those expressed or implied. Important developments that could affect the Company's operations include changes in the industry structure, significant changes in political and economic environment in India and overseas, tax laws, import duties, litigation, and labour relations.

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A quick Reminder of GCPL Strategy - Circa Dec'21

Double-digit Volume Growth

Led through category development

Funded by radical simplification

Consumers

UVG

ShareholdersEmployees

A simple strategy for the next 3-5 years

3

Our Category Development Capability has got much better in 2 years

Sharper Insights

Democratized

Innovation

More and Better Media

An army on-ground

4

We feel confident of developing a few more underpenetrated categories

Increasing share of underpenetrated categories

India

International

(~20%)

(~35%)

Household Insecticides

Soaps

Hair Colour

Air Fresheners

(~15%)

(~30%)

Hair Fashion

FMCG

High Penetration

Low Penetration

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