AI
Genesys Acquires Pinkfish to Accelerate the Future of Autonomous Customer Experiences
SAN FRANCISCO, June 30, 2026--Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced it has acquired Pinkfish, a leading agentic orchestration workflow company. This acquisition will expand Genesys Cloud™ AI with MCP-based tool integration and workflow automation capabilities, helping organizations connect customer intent to governed actions across enterprise systems and accelerate the adoption of trusted autonomous experiences that drive business outcomes. Terms
About this update from Gen Digital Inc.
Acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities to help organizations turn customer intent into business outcomes SAN FRANCISCO, June 30, 2026--(BUSINESS WIRE)--Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced it has acquired Pinkfish, a leading agentic orchestration workflow company. This acquisition will expand Genesys Cloud™ AI with MCP-based tool integration and workflow automation capabilities, helping organizations connect customer intent to governed actions across enterprise systems and accelerate the adoption of trusted autonomous experiences that drive business outcomes. Terms of the transaction were not disclosed. "Agentic AI is moving customer experience from assisted engagement to governed execution," said Glenn Nethercutt, executive vice president and chief technology officer of Genesys. "With Pinkfish, we're advancing agentic orchestration by connecting customer intent to enterprise data, business workflows and governed actions through Genesys Cloud AI, so organizations can resolve more complex customer needs with greater autonomy, control and speed." Accelerating Agentic Orchestration Through Enterprise Execution As organizations increasingly look to move from static workflows to autonomous AI, they need to bridge the gap between customer engagement and enterprise execution. Pinkfish advances the ability of Genesys Cloud Agentic Virtual Agent and Genesys Cloud Copilots to securely access data and execute actions across enterprise systems. With more than 500 integrations supporting 25,000 MCP tools spanning CRM, ERP, IT, HR, order management, billing and other business applications, Pinkfish brings one of the customer experience (CX) industry's most extensive MCP ecosystems to Genesys Cloud. These capabilities will help organizations overcome some of the biggest barriers to agentic AI adoption: fragmented systems, disconnected workflows and operational complexity that often prevent them from achieving more autonomous and outcome-driven customer experiences. The acquisition will further the abilities of Genesys Cloud Agentic Virtual Agent to autonomously orchestrate and complete customer work within trusted business guardrails. As a result, Agentic Virtual Agent will be able to resolve more complex customer needs end-to-end, improving s...