GameSquare's TubeBuddy Launches New AI-Powered Creator Tool to Deliver Personalized, Data-Backed Video Ideas

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New AI feature helps creators answer "What should I make next?" using proprietary channel data, audience comments and niche insightsEarly results drive strong user engagement, conversion and an approximately 10% increase in new subscribers since the recent marketing launch FRISCO, TX / ACCESS Newswire / July 22, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology and digital-native company, today announced that TubeBuddy, its leading growth and optimization platform for YouTube creators, has launched, a new AI-powered tool designed to provide creators with personalized, data-backed recommendations for what videos to make next.Unlike generic AI ideation tools, TubeBuddy's AI solution leverages each creator's own channel data, audience comments and identity to generate highly personalized video recommendations. The technology is powered by a multi-stage large language model that analyzes four proprietary scored inputs and ranks potential ideas based on signal strength, while providing creators with visible reasoning behind each recommendation.Early results have been encouraging. Since TubeBuddy began actively marketing the feature in early July, new subscriber additions have increased by approximately 10%. The feature has also generated the highest activation rate among comparable TubeBuddy web tools, with users saving approximately 34% of recommended ideas versus rejecting approximately 11%.Activated users are also converting to paid subscriptions at approximately 3.69% within seven days, compared with approximately 0.34% for non-activated users, representing an approximately 10-fold higher conversion rate. Early performance is also exceeding TubeBuddy's Keyword Explorer, historically one of the platform's stronger converting tools."TubeBuddy's latest features demonstrate how we are using AI and proprietary data to build products that create measurable value for creators and GameSquare," said Justin Kenna, CEO of GameSquare. "For creators, deciding what to make next is a constant challenge. TubeBuddy can now turn the unique signals within a creator's own channel into personalized, actionable recommendations, and we are very encouraged by the early adoption, engagement and conversion metrics, as well as the approximately 10% increase in new subscribers since we began actively mar...

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