888 Holdings plc
25 March 2008
888 Holdings Plc
('888' or the 'Company')
888 signs game development and integration agreement with NextGen Gaming
888, one of the world's most popular online gaming entertainment companies,
today announces the signature of a strategic agreement with NextGen Gaming
('NextGen') - a leading game design studio specialising in developing and
licensing interactive wagering games for use on the Internet and land based
gaming.
NextGen's games have a proven track record in the gaming industry, and the
agreement allows NextGen's most popular gaming titles to be made available to
customers of 888 and of 888's White Label partners as part of 888's gaming
arena. The games' content will be 'localized' to appeal to specific countries
that 888 serves worldwide and should be available to 888 customers from Q3 2008.
The 888 Integration Platform enables third party game providers such as NextGen
to swiftly connect into 888's gaming environment, in turn leveraging 888's brand
strength and robust multi-channel marketing thus reducing time to market.
Today's announcement is further evidence of 888 executing its strategy to
broaden its entertainment offering. The Company has been integrating a number of
third party games in recent months and further agreements have been lined up in
the area of third party game integration going forward.
Gabi Campos, Senior VP, Head of Offering for 888 said:
'We are constantly expanding our games offering to customers through internal
innovation and the integration of third party games, with the emphasis on new
games and branded content. The integration of NextGen's most popular games into
888's gaming environment will provide a significant boost to this area of
organic growth.'
Matt Davey, CEO of Nextgen Gaming said:
'888 is renowned in the industry as the gold standard in online gaming
entertainment. Through this strategic agreement NextGen, as the world's premier
supplier of gaming content, is proud to offer some of its best performing titles
such as Eastern Dragon TM and Dr Love TM. We are excited by the opportunity to
work with such a professional and progressive company as 888 and look forward to
delivering an exciting entertainment package.'
Contacts and enquiries:
888
Gigi Levy, Chief Executive Officer +350 49 800
Aviad Kobrine, Chief Financial Officer +350 49 800
Bell Pottinger Corporate & Financial
Ann-marie Wilkinson / Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232
This information is provided by RNS
The company news service from the London Stock Exchange
BNB