Media & Advertising
Full Circle Lithium Announces Strategic Partnership with B.A.S.S. as Official Facebook Live Sponsor for Bassmaster Elite Series on Lake Champlain
Full Circle Lithium Corp. ("FCL" or the "Company") (TSXV: FCLI) (OTCQB: FCLIF) (FSE: K0Q), a leading U.S.-based manufacturer of lithium-ion battery fire extinguishing products, today announced a strategic partnership with B.A.S.S., becoming the Official Facebook Live Sponsor for the upcoming Bassmaster Elite Series tournament on Lake Champlain, taking place August 13–16, 2026.
About this update from Full Circle Lithium Corp
Key Highlights TORONTO, July 7, 2026 /CNW/ - Full Circle Lithium Corp. ("FCL" or the "Company") (TSXV: FCLI) (OTCQB: FCLIF) (FSE: K0Q), a leading U.S.-based manufacturer of lithium-ion battery fire extinguishing products, today announced a strategic partnership with B.A.S.S., becoming the Official Facebook Live Sponsor for the upcoming Bassmaster Elite Series tournament on Lake Champlain, taking place August 13–16, 2026. The sponsorship represents an important milestone in FCL's commercial expansion into the fishing and outdoor recreation industries—one of the largest and most influential consumer markets in North America. Through the partnership, the Company will be integrated into B.A.S.S.'s Facebook Live broadcast, reaching millions of highly engaged anglers, outdoor enthusiasts, marine industry participants, and consumers during one of the sport's premier events. As lithium-powered marine electronics, trolling motors, and propulsion systems become increasingly common, the need for advanced lithium battery fire protection continues to grow. The Bassmaster Elite Series provides an ideal platform to demonstrate how FCL's fire safety technologies can help protect boat owners, anglers, manufacturers, and marine professionals who rely on lithium battery systems every day. "Our partnership with B.A.S.S. represents far more than a sponsorship—it is an opportunity to introduce Full Circle Lithium's innovative fire safety technologies to one of the most passionate and influential outdoor communities in North America," said Carlos Vicens, CEO of FCL. "As lithium battery adoption accelerates throughout the marine industry, safety is becoming an increasingly important consideration for manufacturers, dealers, and consumers alike. This collaboration significantly expands our market visibility while reinforcing our commitment to delivering practical, environmentally responsible solutions for rapidly growing recreational markets." The U.S. recreational fishing market continues to experience strong participation, with more than 57 million Americans fishing annually¹ and total recreational fishing expenditures exceeding US$148 billion². More broadly, the U.S. outdoor recreation economy contributes over US$1.2 trillion annually to the nation's GDP³, highlighting the significant commercial opportunity across boating, fishing, camping, hunting, powersports, and other outdoor lifestyle sectors.
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