Fujifilm : Launches Palm-top Size Camera “instax Pal 2™” (Fujifilm)

Launched in October 2023, the instax Pal^™ is the first model in the instax^™ series specializing in taking pictures. Removal of the printing function enabled the instax Pal^™ to achieve a compact palm-top size. Through connectivity with smartphone printers and hybrid instant cameras, the instax Pal^™ introduced a new way to enjoy instax^™ photography, allowing users to create instax^™ prints from captured images. Since launch, the instax Pal^™ has gained popularity among users worldwide by allowing them to capture photos from creative and flexible angles.

The newly launched Pal 2 is the successor to the instax Pal^™. While retaining the compact palm-top design and ease of shooting of the instax Pal^™, the Pal 2 introduces an updated design and enhanced functionality. A top-mounted monitor enables users to check captured images immediately after shooting, while a newly equipped viewfinder, control dial and lever provide a richer photographic experience unique to a camera. With a premium semi-matte finish and refined styling, the Pal 2 is designed to complement a wide range of lifestyles and be carried as part of everyday fashion.

In addition, Pal 2 delivers improved image quality compared to the instax Pal^™, enabling richer reproduction of subjects and the atmosphere of each moment. Pal 2 offers a total of 30 effects that make it easy to create images with distinctive moods and styles, as well as the instax Animation^™ mode, which combines up to 10 consecutive shots into a flipbook-style animated video. With intuitive operation and diverse creative options, Pal 2 enables users to express their individuality with ease. While retaining the portability and spontaneity that made the instax Pal^™ so appealing, Pal 2 refines every aspect of the experience, from design and usability to creative expression, delivering an elevated photography experience.

Fujifilm will continue to expand the world of the instax^™ instant photo system by proposing new ways to enjoy photography through instax^™ prints.