NEW YORK, NY – January 22, 2015 – Fresh Harvest Products, Inc.
“Fresh Harvest” (OTC: FRHV) today
announced that the Company has made a strategic financial investment in the
parent company of The Story Plant, an established media and publishing company
that specializes in e-books.
The Company now has a small equity stake in the publisher as a result of its
cash investment, with management citing its new initiative to begin creating
proprietary digital content as one of the primary reasons for the investment. Fresh Harvest believes that The Story Plant
has some exciting programs and initiatives in place that will immediately
generate a strong synergy with the Company’s Art & Commerce Media “ACM”
division and its creative efforts.
Art & Commerce Media will work with the media division of The Story Plant,
which has turned more than
one third of the novels it has published into national bestsellers and is
expected to release more than 35 new titles in 2015, to collaborate on creating
original content that can generate revenue through licensing and advertising
fees. The Association of American Publishers has identified e-book
sales as representative of thirty percent of the entire trade book market,
while other estimates have suggested that e-books represent more than
thirty-five percent.
The Story Plant’s media division, in addition to publishing books and e-books,
also provides marketing and distribution services for its clients in the
mediums of film and theater.
“Making an investment in The Story Plant is a very positive step in the
evolution of Fresh Harvest’s ACM division as a creator of original branded
content. The global market for e-books is forecasted to experience rapid growth
over the next five years and it is one of our top strategic initiatives to
enter and experience success in this and other high growth digital media
markets,” stated President and CEO of Fresh Harvest Products, Michael J.
Friedman.
“We look forward to a long and profitable working relationship with The
Story Plant, which has a very strong foundation, experienced management team
and tremendous growth potential,” concluded Mr. Friedman.
The Story Plant publishing company is dedicated to publishing quality fiction
while developing commercial novelists into bestselling authors. Since the
company’s launch in 2008, more than one third of its published novels have
appeared in the top 100 of one or more major bestseller lists. The
company is currently
in an aggressive expansion phase being led by its two top executives, who are successful
and accredited industry professionals.
President and Founder of The Story Plant, Lou Aronica, has thirty-five
years of high-level experience in the book business as a leading publisher and
NY Times bestselling author and Senior Vice
President Mitchell Maxwell is a successful Broadway producer, director and
novelist with thirty-five-years of experience in the entertainment industry. For
more information, visit www.thestoryplant.com.
About Fresh Harvest
Products, Inc.
Fresh
Harvest Products, Inc. based in New York City is a technology solution provider
focused on the development of enterprise software, software as a service (SaaS)
and mobile applications for the health
and wellness markets. The Company’s Art & Commerce Media “ACM” division is a world-class full-service video and digital content creator. ACM works
closely with The Story Plant, an e-book publisher
in which Fresh Harvest has an equity stake. For more information, visit www.artcommerce.media
and www.thestoryplant.com.
Safe Harbor Statement
This release includes forward-looking statements, which are based on certain
assumptions and reflects management's current expectations. These
forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations. Some of these factors include: general
global economic conditions; general industry and market conditions, sector
changes and growth rates; uncertainty as to whether our strategies and business
plans will yield the expected benefits; increasing competition; availability
and cost of capital; the ability to identify and develop and achieve commercial
success; the level of expenditures necessary to maintain and improve the
quality of services; changes in the economy; changes in laws and regulations,
including codes and standards, intellectual property rights, and tax matters;
or other matters not anticipated; our ability to secure and maintain strategic
relationships and distribution agreements. The Company disclaims any intention
or obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
Contact:
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