March 07 2026
- Frasers Group continues to redefine performance-led fitness with the launch of Everlast Gyms+ Manchester Trafford Palazzo, a 28,000 sq. ft flagship location bringing together elite training, recovery and nutrition under one roof.
- This opening showcases Everlast Gyms' recently announced landmark partnership with Nike Strength which further strengthens the gyms' high-performance equipment and infrastructure to give members the tools they need to reach their potential.
- To celebrate the launch, Everlast Gyms and the Ricky Hatton Foundation will host '24HRS for Hatton', a day-long boxing activation and the foundation's first-ever event, championing mental health awareness through sport.
Frasers Group unveils its brand new Everlast Gyms+ in Manchester's iconic Trafford Palazzo, showcasing further progress against its commitment to innovating the UK's fitness landscape. Spanning 28,000 sq. ft, this next-generation, performance-led gym serves as a flagship site within Everlast Gyms' portfolio and has been designed to meet the evolving needs of modern gym-goers and respond to the growing demand for a holistic, crossfunctional fitness ecosystem.
This location will act as a central showcase for Everlast Gyms' landmark partnership with Nike Strength which marks a new era in strength training for the brand. As Everlast Gyms' official strength partner, Nike Strength equipment will be integrated throughout the club, inspiring athletes of all levels to train with purpose, build resilience and elevate their fitness. To bring the partnership to life, Sunday 8th March will see a jam-packed day of immersive activity for members including an integrated workout class, run club and HYROX training session.
Members at Everlast Gyms+ Manchester Trafford Palazzo can choose from three membership tiers, each built to support athletes at every level: Core VIP, Champion VIP, and Champion Plus VIP. Champion Plus VIP is the brand's most premium membership tier, offering members elevated facilities and experiences including:
- Reformer Pilates Studio: A boutique studio with 18 Allegro two-reformer beds, delivering low-impact training in a dedicated environment.
- HYROX Performance Center: Fully equipped with Centr-supplied race-day kit, specialist performance turf, and tailored programming for athletes preparing to compete.
- Recovery Zone: Includes Brass Monkey ice baths, an herbal sauna, and a modern restorative space designed to support post-training recovery and long-term performance.
In addition, the gym combines specialised training zones, innovative group programmes, and premium recovery spaces to provide a complete high-performance experience. Members will benefit from Everlast Gyms' signature group training concepts - HAYMAKER, CRANKED, HUSTLE powered by Nike Strength, and Everlast Lifting Club powered by Nike Strength - each carefully designed to optimise strength, endurance, and recovery.
To further elevate the member experience, this location boasts a Myprotein Kitchen as part of the brands' ongoing partnership. The space offers freshly blended smoothies and a curated selection of expert-led nutrition to support members at every stage of their training cycle. Highspec changing rooms, lockers and showers complete the premium environment, ensuring members are supported before, during and after every session.
Dan Summerson, Managing Director of Everlast Gyms, commented: "Everlast Gyms+ Manchester Trafford Palazzo marks an exciting step forward for the brand as we continue to raise the bar across the industry of what a modern gym should offer. This opening showcases one of our most comprehensive gym concepts to date, featuring our strategic partnership with Nike Strength, and continues to highlight our commitment to setting a new benchmark for inclusive, high-quality fitness and wellbeing."
To celebrate the launch of Everlast Gyms+ Manchester Trafford Palazzo, opening weekend will kick off on Saturday 7th March with '24HRS for Hatton', a first-of-its-kind day-long boxing event in the Everlast 1910 Zone, raising funds for the Ricky Hatton Foundation. Established in 2025 to honour the late Ricky Hatton, the charity raises awareness for mental health challenges and highlights how sport can bring people together, spark conversation, and drive positive change.
With participation from boxing talent including Manchester born and newly-signed Everlast boxer Pat 'Bomber' Brown, the activation will see professional boxers and the local boxing community take part on a rotating basis over a 24-hour period. Opening day will be amplified by the support of Everlast Gyms' key brand partners, including PUMA and NOCCO, and will also feature a public HYROX workout class, led by Gustavo Vaz Tostes, offering an immersive, highintensity training experience inspired by the HYROX competition format.
Visit Everlast Gyms+ Manchester Trafford Palazzo at Everlast Gyms+, Trafford Palazzo, M17 8AS.
Support the '24HRS for Hatton' and the Ricky Hatton Foundation by donating via JustGiving.
For Everlast Gyms+ membership details, visit: Everlast Gyms+ Manchester Trafford Palazzo.
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For further information, please contact:
Frasers Group Communications,
FGPR@frasers.group