HONG KONG, July 10, 2026 /PRNewswire/ -- Forthright Securities Company Limited, a subsidiary of JF SmartInvest Holdings Ltd (9636.HK), today officially unveiled its new Brokerage Flagship Hub at Golden Centre, 188 Des Voeux Road Central, Sheung Wan — the largest* offline experience hub among Hong Kong brokerages.
Spanning approximately 19,000 sq. ft across four floors, the New Investment Experience Hub marks Forthright's expansion into an integrated online-offline service model aimed at enhancing investors' experience in Hong Kong.
The grand opening ceremony took place this morning, commencing with a ribbon-cutting ceremony on the ground floor, followed by opening remarks from Richard Zhengwei He, CEO of Forthright Financial and Forthright Securities. The ceremony also featured the official debut and live demonstration of the Forthright AI Investment Terminal, as well as roundtable discussions exploring opportunities in private wealth and mass-market brokerage services.
A New Benchmark for Offline Investment Experience
The investment experience hub opening also launches the Forthright AI Investment Terminal, an AI-driven, all-in-one global intelligent investment decision terminal that brings real-time market data, institutional-grade portfolio analysis and trading into a single ecosystem. It offers "AI-Driven Investing" tools, featuring AI-assisted market monitoring, portfolio diagnostics and analytical tools, for investors' reference in their own decision-making, and supports multi-asset trading across Hong Kong and U.S. equities, options, futures and funds, with virtual assets trading capabilities available in compliance with SFC requirements. The terminal reflects Forthright's wider approach of pairing intelligent technology with in-person advisory support, creating a more integrated investment experience for retail and wealth clients.
Richard Zhengwei He, CEO of Forthright Financial and Forthright Securities, said: "This New Investment Experience Hub and our AI Investment Terminal represent an important step in evolving Forthright into a next-generation brokerage for the AI era. Our core philosophy is 'AI + Advisory' — we are not only focused on providing trading access, but on reshaping how investors interact with markets through intelligent tools paired with dedicated professional support. From AI-powered stock screening to private wealth management, from everyday trading decisions to global asset allocation, we want every client who walks into Forthright to receive a complete suite of services matched to their needs. This investment makes our commitment to Hong Kong investors unmistakable. Forthright has been evolving alongside smart investors, and this flagship hub demonstrates our promise to grow with them for the long term."