Business
Finding Focus: Meet Erin Macdonald
NORTHAMPTON, MA / ACCESS Newswire / February 17, 2026 /Originally published on GoDaddy Resource Library Tell us a little bit about yourself and your career journey to date. I'm Erin, a Software Development Engineer on the Domain Registrars and Investors ...
About this update from Godaddy Inc.
NORTHAMPTON, MA / ACCESS Newswire / February 17, 2026 / Originally published on GoDaddy Resource Library Tell us a little bit about yourself and your career journey to date. I'm Erin, a Software Development Engineer on the Domain Registrars and Investors (DRI) Data Engineering team based in Edmonton, Alberta. I work primarily on managing all data-related requests and support for our ads platform project as well as owning the data sources for the main search engine results page. I attained my Bachelors and Masters degrees in computing science at the University of Alberta, having pivoted through a few different streams of STEM before discovering a love of coding and logic problems in my second year of undergrad. I started my career at Intuit as a Software Engineer where I got my first taste of writing production-ready code, CI/CD, agile processes and the tech industry. I missed getting to wrangle large, complex and disparate datasets so I made the switch to working in a more data-focused role at GoDaddy in 2022. How do you prioritize your work when you're pulled in multiple directions? It can be difficult to not just prioritize by whoever is pushing me the hardest when working on a variety of projects across Business Units, which I do quite a bit of. When faced with multiple requests, I typically prioritize by assessing the return on investment, allowing me to select the most impactful task first. However, if I am the final blocker for a release or receive a bug fix request, I make it a point to address those immediately, regardless of the project, as I believe they should take precedence. I also find it useful to evaluate how long a request will take. Taking on a tiny story when I'm in a rut or bogged down in a large item is so satisfying and Project Managers are often grateful for quick turnaround in these instances. One challenge I often face when managing competing priorities is feeling overwhelmed by multiple people requesting tasks or updates at the same time. To address this, I make it a point to close Slack and devote my full attention to the most important task I've identified. This helps me avoid distractions and stay focused, since I'm easily sidetracked when Slack is open. What's the most challenging yet rewarding thing that you've worked on at GoDaddy? In my work on our ad platform system that I inherited, I had to c...