How to Start a Functional Beverage Brand: Free FMCG Webinar
SAN DIEGO, CA / ACCESS Newswire / July 15, 2026 / Fast Moving Consumer Goods, Inc. (OTCID:GGII), the nation's first fast moving consumer goods incubator, will launch the CPG Brand Builder Series on Thursday, July 16, 2026 -- a free 12-week webinar program teaching founders, investors, and brand managers how to start a functional beverage brand from initial concept to first sale. Sessions take place every Thursday at 4:00 PM PST, 7:00 pm EST. via Zoom. Registration is available at https://go.fmcgstock.com/webinar
Key Highlights
Fast Moving Consumer Goods, Inc. (OTC: GGII) launches the free CPG Brand Builder Series on July 15, 2026, covering the complete journey from functional beverage startup to retail shelf
Week 1, titled "How to Start a Functional Beverage Brand in 2026," covers concept validation, formula direction, beverage formulation basics, and co-packer selection
The series runs every Thursday at 4:00 PM PST via Zoom through September 24, 2026, for a total of 12 sessions
FMCG CEO Sandro Piancone leads each session, drawing on his experience at the helm of the nation's first CPG incubator with an active portfolio of beverage, supplement, and beauty brands
The global functional beverage market is projected to reach $277 billion by 2033, one of the fastest-growing segments in consumer packaged goods
Only 5% of new CPG products launched each year survive beyond their first retail cycle, making structured education and experienced mentorship critical to founder success
Registration for the free July 15 session opens now at:
Webinar Details
Event: FMCGStock.com Weekly Webinar
Date: Thursday, July 15, 2026
Time: 7:00 PM EST / 4:00 PM PST
Registration: https://go.fmcgstock.com/webinar
"The founders who win are the ones who understand the system before they spend their first dollar on formulation," said Sandro Piancone, CEO of Fast Moving Consumer Goods, Inc. "We built this series to hand every aspiring CPG entrepreneur the same framework we use inside our incubator. Week one starts where every successful brand starts: not with a recipe, but with a business decision."
The CPG Brand Builder Series addresses a persistent gap in the functional beverage startup space. Most early-stage founders underestimate formulation costs, enter co-packer contracts without key protections, and launch into retail before establishing product-market fit. The July 15 session covers the five foundational decisions every functional beverage startup must make before committing to production: concept validation, target consumer identification, formula direction, packaging format selection, and go-to-market channel strategy. Piancone will draw from FMCG's active portfolio of incubated brands -- including Calmara Beverages, The Eye Drink, and Forza Bar -- to illustrate real-world decision points from brands currently in development and market entry.