The Super Distributor represents many non-competing major international brands and has a market penetration rate greater than 40%. Falken Industries and the Super Distributor are currently discussing the specifics of the Clean Plus® product launch campaign, which is set for spring 2007.
With their Clean Plus® products already present in Canada and with aims to penetrate the US market in 2007-08, this recent signing is a significant step in establishing a transatlantic Clean Plus® brand presence for Falken Industries.
Helle Madsø, Executive Vice-President-Europe, comments “We are aiming to expand our Clean Plus® presence to the Americas. Having our products in Barbados and adjoining English speaking islands brings us one step closer to that goal.”
Falken’s plan for entering the highly competitive US market is to establish a comprehensive base of strategically located distribution platforms surrounding the US, such as Mexico, The Caribbean, and Canada, thus ensuring efficient and effective permeation of the market.
Andrew Eakin, New Business Development & Sales Officer, added, “ In Europe, the Clean Plus® reputation spread rapidly by favorable word of mouth. We expect this same reaction in the Americas.”
About Falken Industries Ltd:
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.
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This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and rec eive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.