Exercise of Share Options, PDMR Dealings and TVR

About this update from Personal Group Holdings Plc

09 June 2022   Personal Group Holdings Plc ("Personal Group" or the "Company")   Exercise of Share Options, PDMR Dealings and Total Voting Rights   Personal Group Holdings Plc (AIM: PGH), the workforce benefits and services provider, announces that Deborah Frost, Chief Executive Officer, has exercised options over 29,615 new ordinary shares in the Company ("New Ordinary Shares") at an exercise price of £0.05 per ordinary share. These options were granted to Deborah in conjunction with the Personal Group Holdings Plc 2021 Long Term Incentive Plan , as announced on 7 April 2021. Application has been made for the New Ordinary Shares to be admitted to trading on AIM.   The New Ordinary Shares will rank pari passu with the Company's existing ordinary shares and it is expected that admission will occur at 8.00 a.m. on 14 June 2022 ("Admission").   Following Admission, the Company's issued ordinary share capital will comprise 31,248,822 ordinary shares, none of which are held in treasury. Therefore, the total number of issued ordinary shares carrying voting rights in Personal Group following Admission will be 31,248,822. Following Admission, Deborah Frost will hold a total of 333,678 ordinary shares in the Company, representing approximately 1.068 per cent. of its enlarged issued share capital.   The above figure of 31,248,822 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company under the FCA's Disclosure Guidance and Transparency Rules.     For more information please contact: Personal Group Holdings Plc Deborah Frost / Sarah Mace +44 (0)1908 605 000 Cenkos Securities Plc Camilla Hume / Callum Davidson (Nominated Adviser) +44 (0)20 7397 8900 Russell Kerr (Sales)     Alma PR Susie Hudson / Lily Soares Smith / Joe Pederzolli +44 (0)20 3405 0205 [email protected] Notes to Editors Personal Group Holdings Plc (AIM: PGH) is a workforce benefits and services provider. The Group enables employers across the UK to improve employee engagement and support their people's physical, mental, social and financial wellbeing. Its vision is to create a brighter future for the UK workforce. Personal Group provides health insurance services and a broad range of employee benefits, engagement, and wellbeing products. Its offerings can also be delivered through its proprietary app, Hapi, and the recently developed extension to the platform, Hapiflex. The Group's growth strategy is centred around widening the footprint of the business into the SME, talent-led & Public Sectors, thereby expanding the addressable customer base. In addition, it aims to grow in its existing industrial heartlands, to re-invigorate growth in insurance policyholders and to drive the use of its SaaS offerings. Clients include: Arsenal FC, Barchester Healthcare, Merseyrail, Randstad, Royal Mail Group, The Royal Mint, the Sandwell & Birmingham NHS Trust, Stagecoach Group plc, and The University of York. 34% of clients are served by two or more group companies. For further information on the Group please see www.personalgroup.com   Further detail is provided below in accordance with Article 19.3 of the EU Market Abuse Regulation. 1   Details of the person discharging managerial responsibilities / person closely associated a)   Name Deborah Frost 2   Reason for the notification   a)   Position/status Chief Executive Officer b)   Initial notification / Amendment   Initial 3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   a)   Name   Personal Group Holdings Plc b)   LEI   213800TN8BH2YYWAH345 4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a)   Description of the financial instrument, type of instrument   Identification code   Ordinary shares of 5p each      ISIN: GB0002760279  b)   Nature of the transaction   Exercise of options over ordinary shares of £0.05 each pursuant to Company's long term incentive plan c)   Price(s) and volume(s)     Price(s) Volume(s) Exercise price of £0.05 per share 29,615 d)   Aggregated information - Aggregated volume - Price       N/A - single transaction e)   Date of the transaction 07 June 2022 f)   Place of the transaction  Outside a trading venue  

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