Exclusive content partnership with Russell Brand

About this update from Audioboom Group Plc

RNS Number : 5355F Audioboom Group PLC 23 February 2015   23 February 2015 Audioboom Group plc ("Audioboom" or the "Company")   Exclusive content partnership with Russell Brand Comedian and broadcaster to become the face and voice of Audioboom   Audioboom (AIM: BOOM), the leading spoken word audio on-demand mobile platform, announces that it has signed a partnership agreement with actor, comedian and presenter Russell Brand to provide exclusive content for Audioboom. In addition, Brand will head up the latest marketing campaign, becoming the new face and voice of Audioboom.   As part of the agreement Brand will record twice-weekly shows exclusively for Audioboom alongside his radio presenting team Matt Morgan and Mr Gee.  The 45 minute show, The Russell Brand Podcast, will be available on Audioboom every Wednesday and Sunday and will first transmit on Wednesday, 25 February, with the second show on Sunday, 1 March. The deal initially covers a total of 24 shows and a 10-minute highlight package will be available on iTunes following each show and will be broadcast across Audioboom's global syndication network.   As well as presenting and producing The Russell Brand Podcast, Brand will be using the Audioboom app to record and publish his thoughts on the go. Additionally, Audioboom will also host a weekly 'Best of The Trews' audio content from Brand's popular 'The Trews' YouTube channel, which provides an alternative look at the news in Brand's own inimitable style.   The agreement will also see selected content from the two exclusive weekly podcasts made into a radio show that will also include selected latest release music tracks from three leading music companies. Audioboom is now in negotiations for the syndication rights for the radio show with leading radio groups in the UK, USA and Australia.   As previously announced Audioboom has established a significant marketing budget to raise its profile and secure additional registered users and app downloads.  The Russell Brand Podcast and associated content sees the launch of this campaign supported by full online and on air marketing over the coming weeks.   Audioboom is working with its media sales partners, Global Radio and talkSport in the UK and AdLarge Media in the US, to match media sponsors for the podcasts, therefore providing an additional source of ...

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