Estadio Deportes launches New Advertising Service

About this update from Gana Media Group Plc

18 th May 2026   Gana Media Group plc ("GANA" or "the Company" or "the Group")   Estadio Deportes launches New Programmatic Advertising Service   Gana Media Group plc is pleased to announce that Estadio Deportes, the Group's Mexican sports media platform, has signed agreements with programmatic advertising partners. The programmatic advertising service is now live on the Estadio Deportes website. The Key Benefits of Programmatic Advertising to Estadio Deportes are: 1-   Efficiency and Automation It automates the ad-buying process, eliminating time-consuming manual negotiations, RFPs, and insertion orders. Campaigns can launch and run across thousands of sites, apps, and channels from a single platform, often in milliseconds. 2-   Precision Targeting and Personalisation   Advanced data (demographics, behaviour, location, device, interests, and more) enables highly relevant ad delivery.   3-   Scalability and Reach   Campaigns easily scale up or down based on our spend and performance. It provides, over time, access to enormous inventory across a number of websites, apps, streaming services, and devices.   4-   Cost-Effectiveness and improved ROI   Automation lowers overhead, while real-time bidding and precise targeting minimise wasted impressions. Smaller brands can access premium inventory without big upfront commitments, and data-driven decisions often yield higher returns than traditional media buying.   5-   Growing audience value   Particularly relevant ahead of the 2026 FIFA World Cup, where engagement with Mexican football is expected to peak.   Estadio Deportes continues its growth as a sports media platform, specialising in Mexican football, development leagues, and all major sporting events and this new service looks to further monetise that growing audience.   Mark Epstein , CEO of Gana Media Group said: "These latest partnerships aims to expand Estadio Deportes' revenue generation across different media platforms: website and digital platforms. We continue to strive to grow our audience and our revenue streams as we push Estadio Deportes towards profitability in its own right"   The Directors of the Company take responsibility for this announcement.   For further information, please contact: Gana Media Group plc John Barker, Chairman +44 7711 920 865 www.ganamediagroup.com   Beaumont Cornish (Nominated Adviser) James Biddle and Roland Cornish +44 (0) 20 7628 3396   AlbR Capital Limited (Broker) Lucy Williams and Duncan Vasey +44 (0) 20 7469 0930   About Reach announcements This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.    

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