LAS VEGAS, NV, June 5 - Esprit Financial Group Inc. (ESPRIT) (EFGO.PK) www.espritfinancialgroup.com is pleased to introduce its new look and branding for its Advanced Electronic Funds Management (AEFM) division.
The new word-mark and logo are Cash Now Worldwide EFT+.
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This will replace EM2, and provide the division with the benefit of extending the Cash Now brand name more effectively into the AEFM division. It will also prevent confusion with services offered by other companies working in this sector.
Esprit CEO, Garr Winters notes; "With the transitioning of services from Global-Vision to Esprit, we felt it was time to give the division a new look that extended the Cash Now brand name and provided a better description of the services offered".
Winters continued; "We are quite pleased with the result. We believe it reflects the international capabilities of the AEFM division with a visual impact that conveys solidity and credibility. The EFT+ logo is more descriptive of our services in a simple, straightforward way".
Winters concluded, saying; "We are anticipating that this division will achieve a run rate in the millions of dollars, and wanted to look well-dressed to our corporate clients, many of whom will be very substantial financial institutions and major corporations".
The new look will be posted on the Company website www.espritfinancialgroup.com/ a little later today, and will be rolled out to all AEFM documentation in the short term.
Esprit Financial Group, Inc. is currently featured at http://www.audiostocks.com. Additionally, a recent CEO interview by Wallst.net. can be reviewed at www.wallst.net/audio/audio.asp?ticker=EFGO&id=3421.
About Esprit Financial Group Inc.
Esprit Financial Group Inc. is a public company engaged in a diversified number of online financial services. These include:
? PayDay Loans: A pioneer in the payday loan industry, the Company licenses comprehensive software solutions to industry participants, under the Cash Now banner at www.cashnow.org .
? Forex: The Company's Forex Trading division offers an innovative low-cost Forex trading service at www.cashnow.com targeted to active day-traders.
? Advanced Electronic Funds Management: This division offers a number of class leading financial services that facilitate a variety of Internet based international electronic funds transfer and cash management solutions.
? Structured Debt Resolution: This division will offer streamlined, cost effective alternative services to facilitate the negotiation of debt settlement online.
Safe Harbor Statement
Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.
SOURCE Esprit Financial Group Inc.
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