Employers Embrace AI for Benefits — Employees Remain Cautious

About this update from Prudential Financial, Inc.

New Prudential study shows employers are far more confident than employees in using artificial intelligence to improve the workplace benefits experience NEWARK, N.J., June 22, 2026--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU) released a new study today showing how employer optimism about artificial intelligence in the workplace benefits experience is outpacing employee willingness to use these tools for benefits-related support. The second installment of Prudential’s 2026 Benefits & Beyond study reveals that more than 8 in 10 employers (83%) are interested in using AI to help workers better understand their benefits, but only 58% of employees say they would use AI for this purpose, and just 24% say they do so today. "AI can make benefits simpler, more personalized and easier to use, but employees won’t embrace it unless they trust it," said Michael Estep, president of Prudential Group Insurance. "That means helping people understand how these tools work, how their data is protected, and how AI can strengthen the human support they still want and need when making important benefits decisions." Estep added that benefits may be one of the most practical places to build confidence in AI, helping employees navigate complex decisions with more clarity and support. The study also found a broader perception gap around AI: while 78% of employers view it positively, only about half of employees (51%) agree. That 27-point difference could slow adoption of AI‑powered benefits tools unless employers do more to build understanding and trust. Key findings from the study, "The Future of Work: Navigating rapid AI adoption while building employee trust," include: Looking back at Prudential’s 2024 Benefits & Beyond study, nearly 7 in 10 employees said they wanted more personalized support during open enrollment, and about 9 in 10 were willing to share personal information — such as age, health status, tobacco use and family history — to receive tailored benefits recommendations. Now, AI has the potential to deliver that level of personalization, but trust in how the technology is used remains a critical variable. As organizations look to close the gap between employer enthusiasm for AI and employee confidence in AI, the research underscores the need for clear communication and hands-on education. "Employee benefits is o...

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