Canada NewsWire
- Empire's Canada -wide rollout of Scene+ is now officially coast-to-coast
STELLARTON, NS , March 23, 2023 /CNW/ - Following successful Scene+ launches at the company's Atlantic Canada , Ontario , and Western Canada stores, Empire Company Limited ("Empire" or the "Company") (TSX: EMP.A) is now introducing the Scene+ loyalty program in Thrifty Foods in B.C. The rollout of Scene+ in the Thrifty Foods stores in B.C. coincides with the introduction of Scene+ in the Quebec market and caps off the Scene+ introduction across Canada .
Empire became a co-owner of Scene+ in June 2022 , along with Scotiabank and Cineplex. The three iconic brands have transformed Scene+ into the country's preeminent lifestyle loyalty program, enabling members to earn and redeem points on groceries and across a broad spectrum of partners. Empire introduced Scene+ to customers in Atlantic Canada in August, followed by British Columbia , Alberta , Saskatchewan and Manitoba in September and Ontario in November.
"Introducing Scene+ to our stores in Thrifty Foods in B.C. and the Quebec banners marks the fourth phase of our successful loyalty program rollout across Canada . We couldn't be happier with the enthusiastic customer response we have seen in Atlantic Canada , Western Canada , and Ontario ," said Sandra Sanderson , Senior Vice President of Marketing. "Our Empire customers love all of the ways they are able to earn and redeem points every day with Scene+, on groceries and so much more. We are thrilled to bring our Thrifty Foods customers all the incredible value this loyalty program has to offer — and they can stay tuned for news of special regional and store-based deals as we launch."
Scene+ has over 11 million members across the country and gives customers a wealth of options to earn and redeem points at a vast number of partners. Members can earn by banking with Scotiabank; enjoying a night out at Cineplex theatres and entertainment venues; visiting more than 700 Recipe Unlimited restaurants across Canada , including Swiss Chalet, Harvey's, and Montana's ; and enjoying extraordinary experiences like trip planning with Scene+ Travel, Powered by Expedia. Redemption partners include retailers like Apple and Best Buy. And coming this summer, Scene+ members will be able to earn and redeem points at Home Hardware's close to 1,100 Dealer-owned stores nationwide.
"Customers at Empire's corporate and franchise stores in Atlantic Canada , Ontario , and the rest of Western Canada have been delighted to earn and redeem points as often as they want," said Tracey Pearce , President, Scene+. "We are excited about the extension of the incredible value of this program to our members at Thrifty Foods in B.C. as Empire concludes the fourth phase of its Scene+ rollout across Canada ."
There are multiple ways to earn Scene+ points at the Empire family of stores:
Personalized offers: Sign up at myoffers.ca to receive personalized offers from participating banners to earn points each week
Everyday offers : Look for points offers on shelf tags with each visit to an Empire participating banner store
Weekly promotions: Look for bonus points events at Empire's participating banner stores and in the store's flyers
Members-only pricing: Receive special prices on select purchases
Points acceleration opportunities: Customers can earn points faster on Empire corporate and franchise store purchases made with a Scotiabank Scene+ credit card or a Scene+ debit card they can redeem Scene+ points for an account credit to participating Scotiabank credit cards.
Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia . Empire's key businesses are food retailing, through wholly owned subsidiary Sobeys Inc., and related real estate. With approximately $30.9 billion in annual sales and $16.4 billion in assets, Empire and its subsidiaries, franchisees and affiliates employ approximately 130,000 people.
Scene+ TM is Canada's favourite lifestyle loyalty program that gives members something new to look forward to. Scene+ offers members rewards their way – allowing them to earn and redeem Scene+ points for entertainment, travel, shopping, dining, and banking. Members can also accelerate their earning power with seven Scotiabank credit and debit cards. Scene+ is the national loyalty partner of the NBA ® in Canada .
SOURCE Empire Company Limited
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