Business
Emerging Santa Cruz-Based RTD Brand, West Peak Sparkling Spirits, Announces Strategic Advisory Committee
Today, West Peak Sparkling Spirits, a spirit-based RTD made with sparkling water and real juice, is pleased to announce the appointment of an exceptional group of industry titans to help propel the brand into its next phase of growth.
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SANTA CRUZ, Calif. , Nov. 17, 2025 /PRNewswire/ -- Today, West Peak Sparkling Spirits, a spirit-based RTD made with sparkling water and real juice, is pleased to announce the appointment of an exceptional group of industry titans to help propel the brand into its next phase of growth. "Our goal in creating this committee was to bring together a robust and dynamic group of mentors and industry leaders with diverse skill sets across a variety of disciplines - from entrepreneurs and corporate executives to creatives, beverage experts and financial gurus - to help lead us into this next phase of growth," said Jamie Sanyal, Co-Founder of West Peak Sparkling Spirits. "It is an honor to have this incredible group behind us as West Peak continues to build momentum going into 2026 and beyond." West Peak Sparkling Spirits was created out of the desire for the complexity of a cocktail with the refreshment of a seltzer. Made with premium spirits, sparkling water, and real juice, West Peak's clean, crisp and bubbly drinks are 6% ABV, 130-140 calories and contain no added sugar. To learn more, check out https://drinkwestpeak.com/ or follow them on Instagram . Company Contact Jamie Sanyal West Peak Sparkling Spirits 831-818-3845 [email protected] Communication Contact Taylor Foxman The Industry Collective 609-432-2237 [email protected] View original content to download multimedia: https://www.prnewswire.com/news-releases/emerging-santa-cruz-based-rtd-brand-west-peak-sparkling-spirits-announces-strategic-advisory-committee-302616870.html